Best Western Hotels & Resorts · 1 week ago
Senior Manager, Marketing Operations - Hybrid AZ
Phoenix, AZ
Full-time
Hybrid
Senior Level
5+ years expBest Western Hotels & Resorts is a global leader in hospitality, seeking a strategic leader to enhance their marketing operations capabilities. The Senior Manager will drive the development and optimization of marketing strategies, collaborate with various teams, and ensure the effective use of Adobe Experience Cloud tools to improve customer engagement.
Hospitality
No H1B
Responsibilities
Serve as the operational bridge between Marketing, Martech Platform team, eCommerce, Web & Mobile Product teams, Legal, internal data teams, and external creative and media agencies
Partner closely with Technology Management Office (TMO) to leverage existing Adobe and enterprise platforms to create workflow and content efficiencies
Engage with international partners to ensure brand consistency and alignment on operational processes for content creation
Design and enforce end-to-end workflows for content planning, production, QA, approvals, trafficking, and personalization delivery
Configure advanced Adobe Workfront workflows and own AEM Assets configuration including metadata schemas, taxonomies, permissions, and rights management
Implement translation automation and modular content practices (experience fragments, design systems, AI-assisted content)
Operationalize audience coordination and consent-based data usage in Adobe Real-Time CDP; launch and scale journey based orchestrations in Journey Optimizer
Standardize campaign intake, asset readiness, trafficking checklists, and QA; streamline handoffs to agencies/ad ops
Collaborate with internal technology teams creating dashboards in Adobe Customer Journey Analytics and Content Analytics; collaborate with internal data analysts to translate insights into process enhancements and content investment strategies
Ensure alignment with privacy (GDPR/CCPA), accessibility (ADA/WCAG), brand safety, and localization policies; maintain audit trails in Workfront and AEM
Act as a player/coach; create SOPs, playbooks, and training materials; mentor team members and build learning paths for Adobe and Workfront certifications
Qualification
Required
Approximately 5+ years in Marketing Operations leadership roles, with proven experience integrating Adobe Experience Cloud and other marketing platforms
Bachelor's Degree in Marketing, Business Administration, Communications, or related field; or equivalent combination of education and experience
Deep expertise in Adobe Experience Cloud (AEM Assets, Workfront, RT-CDP, AJO, CJA – Certifications are a plus)
Proven administration/configuration experience: Building complex Workfront workflows, proofing, routing, approvals; AEM Assets templates, custom workflows, rendition and tagging automation; Integrated translation automation workflows
Experience integrating Adobe with other solutions/platforms (Salesforce, CDPs, DAMs, CMSs)
Strong process design, workflow orchestration, and governance skills
Familiarity with privacy regulations, accessibility standards, and compliance frameworks
Ability to manage projects and collaborate across teams, including internal data analysts and external creative/media agencies
Excellent communication and organizational skills, paired with strong stakeholder management ability
Understanding of hospitality industry dynamics and personalization strategies
This is a hybrid position, requiring an onsite presence on Monday, Wednesday, Friday at our Headquarters location (6201 N 24th Parkway | Phoenix | AZ | 85016)
Willingness to travel up to 10% of the time
Benefits
Medical/Dental/Vision available day one
Vacation/Sick- accruals start day one
Paid company holidays and personal holidays to celebrate what’s important to you
401K - company contribution and match (U.S.)
Registered Retirement Savings Plan (RRSP) – company contribution and match (Canada)
Employee discounts/hotel discounts
Free financial and health wellness programs
Tuition Reimbursement
Company
Best Western Hotels & Resorts
Best Western Hotels & Resorts headquartered in Phoenix, Arizona, is a privately held hotel company within the BWH℠ Hotels global enterprise.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Larry Cuculic
President and CEO
Danté Roberts Sr
Chief Technology Officer
Recent News
Company data provided by crunchbase