12th Tribe · 3 months ago
Social Media Manager
Santa Monica, CA
Full-time
Onsite
Senior Level
7+ years exp12th Tribe is seeking a Social Media Manager to oversee all social media channels and enhance their brand story. The role involves developing effective social media strategies, engaging audiences, and managing online community interactions to drive traffic and conversions.
E-CommerceFashionWomen's
Responsibilities
Plan, design, implement and monitor social media marketing campaigns
Create, curate and manage social media content, including text, audio, visual and multimedia formats
Engage users with prompt responses, organize competitions, ask questions and cultivate relationships
Monitor social media trends, including developments in design, applications, strategy and innovation to stay relevant and effective
Create comprehensive marketing plans to boost brand image, increase customer engagement and improve conversions
Design, implement and manage social ad campaigns integrated into the company’s strategic marketing plans
Hire and supervise talented creatives, including Freelance Writers and Graphic Designers, and coordinate their activities to achieve social media campaign objectives
Track social media campaigns’ key performance metrics to maximize results and report progress to management
Produce and Direct Photoshoots
Oversee final edits from photoshoots to ensure final product is passed along to Merchandising
Create and oversee Marketing briefs for E-mails, Ads, Web and Social
Manage budgets across content creation platforms
Work cross functionally with Buying and Merchandising
Staying up to date on current social media trends and implement them for the brand
Ensure the delivery of successful campaigns while supporting business critical KPIs
Analyze how effective our content and programming is, while making recommendations for improvement based on insights and trends
Manage performance tracking and reporting, including (but not limited to) monthly, campaign and ad-hoc reports, in addition to socialization across cross-functional and leadership teams
Understanding how to leverage social media as a tool to inspire conversion, drive sales, and ignite quality community growth
Qualification
Required
Minimum 7 years of social media management experience
Bachelor's degree in business, marketing, journalism, public relations or related field
Professional certification in Google Analytics strongly preferred
Proficient using multi-social posting programs such as Hootsuite and HubSpot
Strong computer skills using Microsoft Office and Adobe Suites
General knowledge of Search Engine Optimization and internet ranking for web content
Relevant experience determining a target audience and how to cater unique marketing campaigns to capture their attention
Strong understanding of marketing strategy and how to effortlessly utilize these concepts throughout various forms of outreach
Ability to manage and supervise a diverse group of employees and simultaneously work toward many company initiatives at once
A natural 'people person,' skilled at building and nurturing relationships, and balancing many priorities
Fluency with analytics and SEO
Knowledge in the KOL (INFLUENCER) landscape
Familiarity with online analytical tools and social scheduling applications, such as: Dash Hudson, Tribe Dynamics, and Google Analytics
Strong verbal, written, and interpersonal skills
Natural storyteller who understands the brand DNA, voice, and aesthetics
Strong understanding of and interest in the fashion space
Experience in visual storytelling on social media
Company
12th Tribe
12TH TRIBE is an e-commerce site that offers clothes and accessories for women.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Demi Marchese
CEO
Recent News
Company data provided by crunchbase