Behind the Screens Inc. · 20 hours ago
Ads Manager
United States
Contract
Remote
Mid LevelBehind the Screens is a full-service business operations support team dedicated to empowering CEOs. As an Ads Manager, you will help entrepreneurs scale their reach and increase revenue through strategic paid advertising, including campaign setup, optimization, and analytics.
Business Consulting and Services
Responsibilities
Ad Setup & Management - Tasks may include setting up and launching campaigns, building out audiences, installing tracking, creating ad sets, and writing or coordinating ad creative and copy
Campaign Strategy & Planning - You’ll support clients by creating data-driven ad strategies aligned with their goals, whether that’s list growth, lead generation, webinar registration, sales, or brand visibility
Analytics & Reporting - You’ll track key metrics, analyze campaign data, and provide clear reports that help clients understand performance, trends, and recommended next steps
Monitoring & Optimization - You’ll monitor performance, test variations, adjust targeting, refine messaging, and optimize campaigns to improve results and maximize ROI
Funnel Support Alignment - You’ll ensure that the full funnel aligns with the client’s ad strategy, reviewing landing pages, lead magnets, email sequences, and conversion paths to support campaign success
Retargeting and Scaling - You’ll set up retargeting campaigns, audience segmentation, and identify opportunities to scale what is working while reducing what isn’t
Creative Coordination - You may collaborate with copywriters, designers, and video editors to produce ad creatives, assets, or variations needed for testing and performance
Qualification
Required
Experience in ad setup and management including launching campaigns, building audiences, and creating ad sets
Ability to create data-driven ad strategies aligned with client goals such as list growth, lead generation, webinar registration, sales, or brand visibility
Proficiency in tracking key metrics, analyzing campaign data, and providing clear reports
Experience in monitoring performance, testing variations, adjusting targeting, refining messaging, and optimizing campaigns
Ability to ensure alignment of the full funnel with the client's ad strategy, including reviewing landing pages, lead magnets, email sequences, and conversion paths
Experience in setting up retargeting campaigns and audience segmentation
Familiarity with creative coordination, including collaboration with copywriters, designers, and video editors
Familiarity with Meta Ads Manager, Google Ads, YouTube Ads, TikTok Ads, Google Analytics, Meta Analytics, Pixel/Tag Manager/UTMs, ClickUp, Slack, and Zoom
Company
Behind the Screens Inc.
There’s one major thing giant corporations have in place that most small businesses do not: Systems. And it shows.
Founded in 2019
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Tamara Munoz-Whilden, MBA
Chief Executive Officer
Company data provided by crunchbase