Unusual Machines · 1 day ago
Brand Manager
Orlando, FL
Full-time
Onsite
Mid LevelUnusual Machines is a U.S.-based drone and drone parts company focused on the small and First-Person View (FPV) segments of the drone market. The Brand Marketing Manager will own and evolve the brand strategy, ensuring consistency across various channels while collaborating cross-functionally to drive growth and brand equity.
AerospaceDrone ManagementDronesMachinery ManufacturingManufacturing
No H1B
Responsibilities
Defining and refining brand positioning and messaging across the Unusual Machines portfolio
Leading integrated marketing campaigns across digital, social, and offline channels
Partnering with Product and Creative teams to ensure brand consistency across launches and packaging
Analyzing market trends, competitive activity, and consumer insights
Translating customer feedback and VoC data into actionable brand improvements
Collaborating with Sales to align brand strategy with go-to-market and revenue objectives
Reviewing campaign performance, KPIs, and ROI to optimize future efforts
Managing brand budgets and prioritizing spend for maximum impact
Overseeing social media strategy, community engagement, and brand voice
Develop and execute a comprehensive brand marketing strategy aligned with company objectives
Own brand positioning, messaging frameworks, and storytelling across all channels
Lead the creative development and execution of multi-channel marketing campaigns
Establish and manage Voice of Customer (VoC) programs to inform strategy and improve brand perception
Ensure consistent brand expression across product packaging, digital assets, and physical touchpoints
Monitor market dynamics, customer insights, and competitive landscapes to identify growth opportunities
Measure campaign effectiveness using KPIs and performance analytics, and report results to leadership
Manage and optimize the brand marketing budget to maximize ROI
Partner cross-functionally to support product launches and long-term brand growth
Qualification
Required
Proven experience as a Brand Manager, Associate Brand Manager, or similar role
Strong ability to develop and communicate brand and marketing strategies
Exceptional written and verbal communication and storytelling skills
Data-driven mindset with strong analytical and performance measurement skills
Deep understanding of the full marketing mix and audience targeting
Experience collaborating on product packaging to ensure brand consistency and compliance
Demonstrated success building and leveraging Voice of Customer programs
Expert-level understanding of social media platforms, content strategy, and community engagement
Bachelor's degree in Marketing, Business, Communications, or equivalent experience
Preferred
Experience managing or scaling a global brand
Familiarity with CRM, social monitoring, and data visualization tools (e.g., Salesforce, Tableau)
Ability to manage multiple projects in a fast-moving environment
Working knowledge of UI/UX principles as applied to product and marketing experiences
Benefits
Comprehensive benefits including medical, dental, and vision
401(k)
Unlimited PTO
Catered lunches for all employees every day of the week
Employee product discounts
Company
Unusual Machines
Unusual Machines is a drone technology developer that designs and manufactures ultra-low latency video goggles for drone pilots.
Founded in 2019
11-50 employees
Funding
Current Stage
Public CompanyTotal Funding
$164.87M2025-10-01Post Ipo Equity· $72.14M
2025-07-14Post Ipo Equity· $48.5M
2025-05-05Post Ipo Equity· $40M
Leadership Team
Allan Evans
Chief Executive Officer
A
Andrew Camden
Chief Operating Officer
Recent News
PR Newswire
2026-01-20
2026-01-16
Company data provided by crunchbase