GENESISX · 23 hours ago
Head of Growth Marketing
United States
Full-time
Hybrid
Senior Level, Lead/Staff
3+ years expGenesisX builds innovative digital products and is seeking a Head of Growth Marketing to develop its inbound and revenue growth engine. This senior leadership role involves owning the full-funnel inbound marketing system and driving category leadership through AI-driven content and targeted strategies for B2B buyers.
AdvertisingBrand MarketingDigital MarketingInternetMarketingSoftware
Responsibilities
Own inbound-sourced and inbound-influenced pipeline across the full B2B funnel (Leads → MQL → SQL → enterprise pipeline → ARR)
Design acquisition and nurture strategies aligned to GenesisX’s enterprise and mid-market sales motions (retail media, shopper marketing, data, personalization buyers)
Partner tightly with Sales to optimize MQL quality, SDR conversion, deal velocity, and attribution
Build an AI-native inbound content system around GenesisX’s core platforms
Deploy LLM workflows to: Generate and optimize blogs, whitepapers, vertical landing pages, case studies, and webinars
Personalize content by industry, retailer, role, geography, and buying stage
Repurpose long-form content into multi-channel inbound assets
Establish GenesisX as a category authority in: Retail media & shopper marketing, AI driven personalization & conversion
Own SEO and GEO strategy across GenesisX’s product suite
Partner with Product & Design to: Implement SEO/GEO on dynamically generated pages, Ensure crawlability, indexation, and authority on AI generated and personalized content
Own GenesisX’s funnel architecture across HubSpot and other marketing automation
Design lead scoring, lifecycle stages, routing logic, and nurture journeys aligned to enterprise sales cycles
Build inbound qualification frameworks for: Retail media buyers and Shopper marketing leaders
Own attribution and growth analytics across inbound, content, paid, product led, and partner channels
Qualification
Required
3+ years in B2B growth marketing, revenue marketing, or demand generation
Proven track record building inbound and content led funnels
Deep understanding of B2B sales funnels, SDR work, and enterprise buying cycles
Experience in marketing technology or advertising technology
Hands-on experience using LLMs for content generation, SEO optimization, personalization, and experimentation
Familiar with modern growth stacks: HubSpot, Salesforce, GA4, Mixpanel etc…
Strong understanding of how AI search, answer engines, and GEO will reshape inbound discovery
Builder mentality - excited to create systems from scratch, not inherit them
Highly analytical, revenue-oriented, and comfortable owning pipeline targets
Strong cross-functional leader with Product, Sales, and Design
Company
GENESISX
GENESISX creates mobile journeys for the world’s most powerful brands.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase