Northeastern State University · 1 day ago
N99525 CRM Communication Specialist - Tahlequah Campus
Tahlequah, OK
Full-time
Onsite
Entry Level
$33K/yr - $33K/yr
2+ years expNortheastern State University is seeking a CRM Communication Specialist for their Tahlequah Campus. This role focuses on enhancing communication strategies for prospective students and managing various recruitment processes through the CRM system.
EducationHigher EducationUniversities
Responsibilities
Manage existing student recruitment communication flows and campaigns within CRM and suggest new ways to enhance or add to the existing strategies
Ensure that prospective student information is entered into the CRM regularly, as required
Coordinate data exchanges between Hobson’s and other University contracted third party vendors
Coordinate & periodically meet with academic colleges (and department chairs), departments, and student services to create and maintain department-specific communications to be sent at appropriate stages of each communication plan
Develop and execute ad hoc campaigns using CRM designed to reach individual or groups of prospective students
Create and periodically update (annual and mid-cycle) new filters to correspond with Communication Plan, specific to each stage of the admissions process
Export mailing labels for direct mail pieces to be sent to students, specific to where they are in the admissions process/funnel (prospect, hand-raiser, applicant, admit, enrolled)
Compose weekly and monthly and analytical reports to determine effectiveness of communications at all stages of the admissions process
Manage weekly exports for call center, record specialists, academic departments, student services, or university representatives to follow up with prospective, applied, or admitted students via electronic and/or direct mailings
Track admissions reports to evaluate where inquiries and applicants are coming from (created source codes) and how they proceed through and admissions funnel
Work with the Assistant Director of Recruitment to assist with training University Representatives regarding the Hobson’s Connect CRM, advising on territory management, and customizing communications for specific areas and student populations
Create and maintain PURLs (personalized URLs)
Build communication plans to promote upcoming campus events (campus tours – for students and parents, counselor surveys, college fairs hosted on campus, recruitment events on campus – RiverHawk Rally and RiverHawk Jam, PLC conference, special large group tours, etc.)
Research best practices for managing CRMs at the university level to maintain effective and practical communication plans
Ensure consistent brand imaging and messaging
Website maintenance and creation for Admissions and Recruitment
Oversee implementation and maintenance of CRM and texting software
Manages the integrity of the data by conducing weekly suspect duplicate checks, removal of outdated contacts, email, etc
Manages weekly imports into the CRM
Provides fist line CRM support for staff
Performs related duties
Qualification
Required
Knowledge and level of competency commonly associated with completion of a baccalaureates degree in Marketing, Communications, Computer Science, Public Relations, etc
Institutional knowledge of admissions timeline
Skill in problem solving
Knowledge of higher education admissions processes
Skill in data entry and analysis
Preferred
Bachelor's degree in Marketing, Computer Science, Communications or Public Relations
Previous work with Hobson's or similar CRM product is preferred
2 years' experience in Admissions or Recruitment
Benefits
Excellent benefits
Generous leave time
Company
Northeastern State University
Northeastern State University is a school in Tahlequah.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$3.95MKey Investors
Google.orgNational Telecommunications and Information Administration
2024-06-04Grant· $1M
2023-02-27Grant· $2.95M
Leadership Team
Richard Reif
CIO
Recent News
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