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LIV Golf · 1 day ago

VP, Team Marketing

New York

Full-time

Onsite

Director/Executive

$230K/yr - $250K/yr

10+ years exp

LIV Golf is a global golf league that is redefining the fan experience through music, culture, and entertainment. The Vice President, Team Marketing will oversee the marketing efforts of all 13 LIV Golf teams, focusing on driving commercial growth and enhancing brand awareness through strategic marketing initiatives.

EventsGolfSports

Responsibilities

Collaborating with Team General Managers to build year-long marketing strategies for all 13 teams to drive brand awareness, generate and enhance fandom and build commercial platforms

Working with internal stakeholders and departments to establish best in class CRM, social media and content strategies to generate fandom, commercial scale and deliver annual impressions goals by team

Ensuring core identities and brand guidelines for all 13 teams are reflected in each team’s marketing plans and league marketing plans

Building and adapting social media and channel marketing strategies that fit for each of the 13 teams, including working with teams on paid and unpaid media strategies, socials and player posting calendars and social approach to sponsor collaborations and channel focus e.g., YouTube

Collaborating with merchandise team at the league and the teams to translate the brand identity to retail, bringing team brands to life for fans and driving team revenue

Building tool kits and frameworks on how teams can support league-wide marketing and ticket initiatives including all events, launches, announcements, etc

Being a creative, solutions-oriented thinker, who can apply industry best practices across a diverse set of markets and channels, and potential fans

Qualification

Team sports marketingSales/marketing plansLeadership skillsGlobal marketing trendsCommunication skillsPresentation skillsCollaboration with agenciesStakeholder managementCreative thinking

Required

Strong leadership skills

Excellent communication and listening skills

Great presentation skills

10-15 years of experience in team sports marketing & sales efforts

10 years in a fast-paced business environment

Proven track record in developing and executing sales/marketing plans

Sports, agency or brand industry experience

Company

LIV Golf

LIV Golf is a golf event organizer.

Founded in 2021

London, England, GBR

201-500 employees

https://www.livgolf.com

Funding

Current Stage

Growth Stage

Total Funding

unknown

2023-06-06Acquired

Leadership Team

Scott O'Neil

Chief Executive Officer

Christopher Heck

President, Business Operations

Recent News

NYT > Business

Saudi Arabia-Backed LIV Golf to Hold Tournament at the Trumps’ New Jersey Resort

2026-01-24

Sports Business Journal

Rolapp’s Koepka decision latest example of new approach to PGA Tour

2026-01-20

Morning Brew

Koepka’s return to PGA Tour puts LIV in the rough

2026-01-16

Company data provided by crunchbase