StaffGreat.com · 6 hours ago
Customer Success Lead
San Francisco Bay Area
Full-time
Onsite
Senior Level
$110K/yr - $160K/yr
5+ years expStaffGreat.com is representing a legal technology company seeking a Digital Marketing Manager to lead its digital demand generation strategy. The role involves executing digital acquisition strategies, optimizing campaigns, and improving marketing performance to drive qualified pipeline.
Staffing & Recruiting
Hiring Manager
Amy Blitstein
Responsibilities
Own and execute digital acquisition strategies across paid and organic channels, including search, paid social, display, and retargeting
Plan, launch, and optimize digital campaigns that support broader marketing initiatives and go-to-market priorities
Partner closely with campaign, content, product, partner/affiliate, and marketing operations teams to identify the most effective digital channels to amplify campaigns and content
Develop and manage audience targeting and retargeting strategies to reach the right ICP at the right time
Serve as the primary marketing automation owner, overseeing campaign setup, tracking, attribution, and ongoing optimization
Work closely with Marketing Operations to ensure clean data, accurate reporting, and strong CRM integration (Salesforce)
Own the technical and performance aspects of the website, including landing page development, conversion rate optimization, analytics, and SEO fundamentals
Continuously test, analyze, and optimize digital performance to improve lead quality, conversion rates, spend efficiency, and pipeline contribution
Provide insights and recommendations based on performance data to inform future investment and strategy
Build and manage audience segmentation frameworks to support acquisition, nurture, and retargeting efforts
Define, implement, and continuously refine lead scoring models in partnership with Sales and Marketing Operations
Design and maintain automated lifecycle workflows, including lead routing, nurture programs, re-engagement, and campaign-based automation
Partner with Sales and Marketing Operations to ensure automation logic aligns with SLAs, pipeline stages, and revenue goals
Leverage behavioral, firmographic, and engagement data to personalize digital experiences and improve funnel conversion
Qualification
Required
5+ years of experience in B2B SaaS digital marketing or demand generation
Strong mix of experience across digital lead generation (paid search, paid social, ABM) and digital infrastructure (attribution models, website performance, analytics)
Proven track record of driving pipeline through paid and organic digital channels
Experience managing websites as a primary growth and conversion channel
Deep expertise with HubSpot and hands-on experience working with Salesforce
Strong understanding of ICP targeting and the ability to translate data into actionable recommendations
Strategic thinker with a hands-on builder mindset —comfortable launching campaigns, implementing systems, and optimizing processes
Clear communicator who is willing to take calculated risks, experiment, and iterate without fear of failure
Company
StaffGreat.com
Looking for a staffing and recruiting firm with a personal touch? Look no further than our boutique firm, owned and operated by women.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase