University of Florida · 17 hours ago
Marketing and Communications Specialist I/II
Gainesville, FL
Full-time
Onsite
Entry, Mid Level
$55K/yr - $60K/yr
2+ years expThe University of Florida is seeking a Marketing and Communications Specialist I/II to support their communications efforts. The role involves content creation, social media management, and strategic communications to enhance visibility and engagement for various departments.
Higher Education
Responsibilities
Research, write and craft compelling stories, blogs, newsletters, and website content to showcase HWCOE and its departments’ achievements and initiatives
Collaborate with graphic designers, videographers and photographers to create engaging multimedia content tailored for digital platforms
Develop targeted messaging and campaigns for various audiences to support organizational goals
Ensure all content aligns with brand guidelines and supports the overall communications strategy
Develop and implement social media strategies for designated departments to enhance visibility and engagement across platforms, including Facebook, Instagram, X, LinkedIn, and emerging channels
Create, schedule and monitor social media content, ensuring consistency in voice, tone and branding
Engage with audiences by responding to comments, messages and mentions in a timely and professional manner
Stay updated on social media trends, tools and best practices, and recommend strategies to improve performance
Analyze social media metrics and prepare regular reports to assess effectiveness and inform future strategies
Partner with internal teams to gather information and identify opportunities for content development
Provide guidance and support to departments and stakeholders on effective use of social media
Coordinate with marketing and communications teams to ensure cohesive messaging across all channels
Assist in developing and executing public relations and communication plans
Monitor industry trends, news cycles and current events to identify proactive opportunities for storytelling
Collaborate with the marketing team to ensure integration across communication channels
Support the planning and promotion of events and community outreach activities
Develop communication materials and/or post-event recaps
Monitor and report on the effectiveness of public relations initiatives using analytics tools and media monitoring platforms
Provide regular updates on campaign results and earned media coverage to stakeholders
Other duties as assigned
Qualification
Required
Level I: Bachelor's degree and two years of relevant experience; or an Associate's degree and four years of relevant experience; or an equivalent combination of education and experience
Level II: Bachelor's degree and four years of relevant experience; or an Associate's degree and six years of relevant experience; or an equivalent combination of education and experience
Preferred
Degree in Public Relations, Communications, Journalism, Marketing or a related field
At least three years of experience in public relations, communications or a related role
Experience in higher education, nonprofit or corporate communications
Proficiency with media monitoring tools and analytics platforms
Strong understanding of AP style and best practices in writing for various audiences and platforms
Familiarity with social media platforms and content management systems
Company
University of Florida
University of Florida is a public land-grant research university in Gainesville, Florida.
10001+ employees
H1B Sponsorship
University of Florida has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (388)
2024 (307)
2023 (278)
2022 (282)
2021 (169)
2020 (162)
Funding
Current Stage
Late StageTotal Funding
$6.83MKey Investors
Align TechnologyUS Department of EnergyNFWF
2025-06-02Grant
2024-09-17Grant· $2M
2024-09-10Grant· $0.18M
Leadership Team
Sri Kalyanaraman
Co-founder, VR for the Social Good Initiative
Chris Cowen
Senior Vice President and Chief Financial Officer
Recent News
2026-01-17
2026-01-13
2025-12-07
Company data provided by crunchbase