GetMyCourse · 1 month ago
Admin and Marketing Specialist \- WFH, AM Shift
United States
Full-time
Remote
Entry, Mid Level
AU$7/hr - AU$7/hr
1+ years expGetMyCourse is a leading provider of integrated disability services in Australia, and they are seeking a proactive and creative Marketing Specialist to enhance their online presence. The role involves managing social media, website content, SEO, and paid campaigns, while also engaging with the community and reporting on performance metrics.
E-LearningEducationTraining
Responsibilities
Plan and execute a consistent, strategic content calendar across Instagram, Facebook, LinkedIn, TikTok, and YouTube
Design and publish visually engaging graphics, Reels, Stories, and video snippets using Canva
Write compelling, platform-specific captions with strategic CTAs and relevant hashtags
Schedule and automate posts using tools like Zoho Social or Meta Business Suite
Manage online communities by responding to messages, comments, and tagged content in a timely manner (within 24 hours)
Update and maintain website content regularly to reflect services, announcements, and campaigns
Write and publish monthly SEO-optimized blog articles aligned with services, community themes, or disability sector updates
Implement on-page SEO techniques, including meta descriptions, headers, internal linking, and keyword usage
Monitor website traffic and behavior using Google Analytics, Google Search Console, and Zoho Analytics
Create and manage paid digital campaigns using Meta Ads Manager, TikTok Ads, and Google Ads
Collaborate with the team on lead generation strategies including landing pages and downloadable content (lead magnets)
Optimize campaigns for performance and conversion with a focus on lowering CPL and increasing CTR
Design and execute email campaigns for service updates, newsletters, or promotions using Zoho Campaigns or Mailchimp
Segment and manage contacts through Zoho CRM, ensuring relevant targeting and personalization
Track open rates, click-throughs, and conversions to optimize future email efforts
Prepare and submit monthly performance reports summarizing key metrics for social media, SEO, and paid campaigns
Provide actionable insights and recommendations to support continuous improvement
Use tools such as Zoho Analytics, Meta Insights, and Google Data Studio for visualization and KPI tracking
Work with the Director and business managers to align content with organizational goals and campaign objectives
Support brand consistency across Careon Services and Coordination Hub Australia
Contribute to marketing plans, storytelling projects, event promotion, and participant engagement initiatives
Qualification
Required
1-3 years of work experience
Proficiency in Zoho One (including Zoho CRM, Zoho Social, Zoho Campaigns, Zoho Analytics)
Experience with Canva or Adobe Creative Suite (Photoshop, Illustrator)
Familiarity with Meta Business Suite, Google Ads, TikTok Ads
Basic knowledge of WordPress or Zoho Sites (for basic page updates and blog publishing)
Experience with Google Search Console & Google Analytics (for SEO tracking)
Strong written and verbal communication skills
High attention to detail and design consistency
Self-motivated with excellent time and task management
Team player with a proactive, problem-solving mindset
Passionate about social impact, inclusion, and the disability support sector
Preferred
Email marketing platforms (Mailchimp, ActiveCampaign – nice to have)
Basic video editing tools for Reels, Shorts, and TikToks
Company
GetMyCourse
We are Get My Course, we help students and professionals reach their full career potential by assisting them in getting nationally recognised certifications to boost their career paths.
51-200 employees
Funding
Current Stage
Growth StageRecent News
2025-01-29
Company data provided by crunchbase