EMARKETER · 20 hours ago
B2B Demand Generation Manager
New York, NY
Full-time
Hybrid
Mid Level
$110K/yr - $125K/yrEMARKETER is a leading research company focused on digital transformation, and they are seeking a B2B Demand Generation Manager to join their Marketing team. This role is responsible for developing and executing demand generation strategies that drive qualified leads and revenue across EMARKETER’s offerings, collaborating closely with various teams to ensure cohesive messaging and strong outcomes.
AdvertisingBusiness IntelligenceMarket ResearchMobileSocial Media
No H1B
Responsibilities
Develop and execute annual B2B demand generation plans aligned to pipeline and revenue goals
Design, write, and optimize lead nurturing programs that convert audiences into qualified leads and sales-ready opportunities
Own integrated campaign strategy across email marketing, lead nurturing, ABM, web, digital and in-person events, and third-party partnerships
Design and optimize end-to-end prospect and customer journeys from lead acquisition through MQL, opportunity, and revenue
Partner with Product Marketing to ensure campaigns align to product positioning, launches, and priority segments
Collaborate with Sales, Marketing Operations, and Revenue Operations to define targeting strategies, account coverage logic, and performance optimization
Diagnose funnel performance, identify conversion gaps, and implement improvements to increase pipeline contribution and ROI
Manage vendors or agency partners supporting demand generation initiatives, as needed
Qualification
Required
Applicants must be authorized to work in the United States without visa sponsorship now or in the future and be within commuting distance of our New York City office
Deep experience in B2B demand generation or lifecycle marketing, with demonstrated success driving pipeline and revenue through integrated programs
Strong expertise in email marketing, lead nurturing, ABM, and multi-channel campaign orchestration
Proven analytical skills with experience measuring performance across MQLs, opportunities, pipeline impact, and ROI
Hands-on experience with marketing automation and CRM platforms, with Salesforce Marketing Cloud strongly preferred
Demonstrated use of AI to improve efficiency, personalization, or performance optimization
Preferred
Background in B2B marketing within research, data, media, or adjacent industries preferred
Benefits
Unlimited PTO
10 paid holidays
16 weeks of parental leave
Comprehensive medical, dental, and vision insurance plans
Matched and vested 401k plan
Access to resources for financial planning guidance, family planning services, mental health support, and Employee Assistance Programs
Commuter benefits
Phone reimbursement
Gym membership discounts
More
Company
EMARKETER
eMarketer enables customers to understand trends, consumer behavior and get needed data and insights to succeed in today’s digital economy.
Founded in 1998
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$25MKey Investors
Stripes
2016-06-10Acquired
2012-01-11Series Unknown· $25M
Leadership Team
Paul Verna
Vice President, Content
Recent News
2025-10-31
2025-10-31
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