SEO Brand · 2 days ago
Paid Media Manager Search and Social
United States
Full-time
Remote
Senior Level
$65K/yr - $95K/yr
5+ years expSEO Brand is a 20 year AI-powered marketing agency specializing in SEO, PPC and Generative Engine Optimization (GEO). They are seeking an experienced Paid Media Manager to own complete client relationships, develop and execute lead generation and e-commerce strategies primarily in Google Ads and Meta Ads, and manage the entire customer acquisition funnel.
SEO
No H1B
U.S. Citizen Only
Responsibilities
Serve as the sole point of contact for assigned 10+ client accounts, strategy, execution, and communication all flow through you
Own the entire client relationship from onboarding through ongoing optimization and growth
Develop and execute comprehensive lead generation or e-commerce acquisition strategies aligned with client business objectives
Set campaign strategy, implement campaigns, optimize performance, and report results, full lifecycle ownership
Manage client expectations, timelines, and deliverables to ensure satisfaction and long term retention
Proactively identify and execute on account growth opportunities and expanded service offerings
Build Google Ads strategies from the ground up (Search, Performance Max, Shopping, Display)
Develop Meta advertising strategies (Facebook, Instagram) that complement Google efforts
Design and optimize complete customer acquisition funnels for lead generation and e-commerce clients
Lead landing page strategy and optimization initiatives, including A/B testing of messaging, design, and conversion elements
Conduct competitive analysis and market research to identify opportunities
Implement conversion based optimization strategies to improve ROI and reduce acquisition costs
Create and manage campaign budgets, KPIs, and performance benchmarks
Build, launch, and optimize campaigns directly in Google Ads and Meta platforms
Execute ongoing campaign management including bid adjustments, budget allocation, and performance optimization
Conduct keyword research, audience development, and targeting refinement
Write and test ad copy across platforms
Coordinate with design and development teams for creative assets and landing page improvements
Implement and manage conversion tracking, analytics, and attribution models
Stay current on platform updates, algorithm changes, and industry best practices
Analyze campaign data to identify trends, insights, and optimization opportunities
Review and leverage client CRM and sales data to evaluate business impact including lead quality, pipeline contribution, and revenue
Prepare and present comprehensive performance reports with clear, actionable recommendations
Lead regular client meetings, translating complex metrics into business insights
Educate clients on paid media best practices, emerging trends, and evolving search behaviors
Build strong, consultative relationships that position you as an essential partner in client success
Qualification
Required
5 to 7 years of hands on experience managing Google Ads campaigns (Search, Shopping, Performance Max, Display) in an agency setting
3+ years managing Meta advertising platforms (Facebook Ads Manager, Instagram)
Proven agency experience managing multiple client accounts simultaneously
Demonstrated success managing monthly ad budgets of a single account up to $100,000 per month
Track record of building and scaling lead generation or e-commerce campaigns from scratch
Experience owning complete client relationships with minimal supervision
Proven and demonstrable techniques for expansion revenue. You will be expected to grow all of your accounts based on performance
Expert level proficiency in Google Ads platform (campaign setup, optimization, reporting)
Expertise of Meta Ads Manager and campaign optimization
Deep understanding of paid search fundamentals (keyword research, match types, bidding strategies, Quality Score)
Proficiency with Google Analytics 4, Google Tag Manager, and advanced conversion tracking setup
Deep expertise in CRM platforms including HubSpot, Pipedrive, and Salesforce with ability to track leads throughout the entire sales funnel
Expert level knowledge of conversion tracking implementation and call tracking platforms such as CallRail, CallTrackingMetrics, and similar solutions
Advanced Excel/Google Sheets skills for data analysis and reporting
Experience with landing page optimization and conversion rate optimization (CRO) tools
Ability to develop complete landing page creative strategies from concept to execution
Expertise in conversion rate optimization (CRO) methodologies and testing frameworks
Proficiency with heat mapping and site analysis tools including Sitebulb, Microsoft Clarity, and Screaming Frog
Strong understanding of user experience (UX) principles and how they impact conversion performance
Ability to identify technical site issues that impact paid media performance and work with development teams to resolve them
Ability to develop comprehensive paid media strategies without templates or frameworks
Strong analytical mindset with meticulous attention to detail
Proven ability to design and execute A/B tests that drive measurable improvements
Experience with budget forecasting, allocation, and performance modeling
Understanding of customer journey mapping and full funnel optimization
Capability to translate complex data into clear business insights and recommendations
Exceptional written and verbal communication skills
Proven ability to present performance insights and strategic recommendations confidently to clients
Strong project management and organizational abilities
Self directed work style can operate independently while knowing when to collaborate
Client focused mindset with consultative approach to problem solving
Ability to manage multiple accounts and competing priorities effectively
Preferred
Google Ads certifications (Search, Display, Shopping, Measurement)
Meta Blueprint certifications
Experience with LinkedIn Ads or Microsoft Advertising
Knowledge of SEO, GEO (Generative Engine Optimization), and AEO (Answer Engine Optimization)
Experience with e-commerce platforms (Shopify, WooCommerce, Magento)
Background in B2B lead generation or e-commerce verticals
Benefits
Health and dental benefit package
Generous PTO policy that rivals any in the industry
Flexible schedule with fully remote work environment
401k Plan
Company outings and team events
Team building trips
Remote first culture built on trust and results
Company
SEO Brand
Data Driven Digital Marketing
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Michael A Salvaggio
CEO
Danielle Massad
Sales Director
Recent News
2025-03-14
Company data provided by crunchbase