Ranchbot Monitoring Solutions · 3 days ago
Marketing Coordinator
Fort Worth, TX
Full-time
Onsite
Mid Level
3+ years expRanchbot Monitoring Solutions is a fast-scaling Agritech company leading the evolution of agricultural technology. They are seeking a Marketing Coordinator who will thrive in a fast-paced environment, managing social media, content, campaign coordination, analytics, and CRM operations to drive growth in the company.
AgricultureAgTechManufacturing
Responsibilities
Plan and schedule engaging content across Ranchbot’s social platforms
Actively engage with customers, respond to comments/messages, and foster community conversations
Manage event-related posts on social media before, during, and after events to maximize visibility and engagement
Write and edit content for blogs, newsletters, website updates, and marketing collateral
Ensure brand voice and messaging remain consistent across all channels
Coordinate cross-channel campaign timelines (email, web, events, social, paid), including briefs, asset tracking, quality assurance, and post-campaign wrap-ups
Own campaign calendars and ensure timely delivery of assets across marketing and sales touchpoints
Build and maintain campaign project documentation, including status updates, timelines, and stakeholder communications
Track campaign performance using tools such as GA, social analytics platforms, email marketing software, and other tools
Provide regular reports and actionable insights to the marketing and sales team on engagement, reach, lead quality, and conversion metrics
Support A/B tests and experiments to continuously improve engagement, click-through rates, and lead gen effectiveness
Assist with CRM and marketing database management, including contact updates, list segmentation, and campaign tagging
Coordinate with Marketing lead and sales team on lead follow-up, feedback loops, and marketing-qualified lead handoffs following established customer journey processes
Maintain clean data hygiene practices to ensure accurate reporting and effective lead nurturing
Coordinate with Ranchbot’s PR team to support media opportunities, press releases, and speaking engagements
Maintain a rolling communications calendar to align PR, digital, event, and social media activities
Support with daily marketing activities, agency coordination, and project execution
Own the marketing calendar and coordinate tasks across internal stakeholders and external vendors to ensure on-time delivery of campaigns and content; Support the internal events function
Contribute ideas and feedback to improve Ranchbot’s marketing strategy continuously
Use project management tools to track tasks, deadlines, and cross-functional dependencies
Qualification
Required
3+ years of marketing, communications, or social media experience, preferably in a growth-focused organization
Strong writing, editing, and storytelling skills across multiple platforms
Experience managing social media channels and direct customer engagement
Familiarity with event promotion and live event posting on social platforms
Excellent organizational skills with the ability to manage multiple projects simultaneously
Strong attention to detail, both written and numerical
Comfortable working in a fast-changing, entrepreneurial environment
Preferred
Familiarity with WordPress, Google Analytics, and SEO tools
Fundamental understanding of email campaign platforms
Experience with basic project management tools (we currently use Monday.com) is a plus
Familiarity with CRM platforms and marketing automation tools is a plus
A passion for agriculture and technology is HIGHLY VALUED
Company
Ranchbot Monitoring Solutions
Ranchbot develops world-leading technology to assist with remote monitoring solutions.
11-50 employees
Funding
Current Stage
Early StageTotal Funding
unknown2023-09-01Private Equity
Leadership Team
Andrew Coppin
Co Founder and CEO
Recent News
Global AgInvesting
2025-02-14
Company data provided by crunchbase