Fast Growing Trees · 2 hours ago
CRM Strategist
New York, NY
Full-time
Hybrid
Entry, Mid Level
1+ years expFast Growing Trees is America's #1 online nursery, dedicated to providing accessible plants for customers. The CRM Strategist will drive customer engagement and retention through data-driven marketing strategies, optimizing customer journeys and enhancing lifetime value.
E-Commerce
Responsibilities
Your core mission is to ensure no customer is left on autopilot. You will work alongside the Director of Retention to leverage our marketing stack and customer data to build intelligent, responsive, and value-driven touchpoints that make every customer feel uniquely understood, leading to greater loyalty, higher repeat purchase rates, and increased customer lifetime value
Systems & Automation Architecture: Design, build, and maintain sophisticated automated workflows (email/SMS) that respond to customer behavior and lifecycle stage. Proactively identify and eliminate manual processes through automation (n8n, Zapier, platform-native tools), focusing the team’s energy on high-value strategic work
Data-Informed Journey Orchestration: Move beyond batch-and-blast. Use customer data (purchase history, engagement, preferences) to build dynamic segments and personalized journey paths. Your goal is to deliver the right message, at the right time, to maximize perceived value and next-order probability
Performance Stewardship & LTV Optimization: Work alongside the Director to own the daily performance dashboard for retention channels. Don’t just report opens and clicks—analyze how campaign interactions correlate with customer health scores, repeat purchase rates, and aggregate LTV. Propose and execute contingency plans to defend and grow retention revenue
Strategic Testing & Learning Plan Support: Partner with cross-functionals to design rigorous A/B tests. Impact and downstream metrics like customer retention rate, order frequency and average order value mean more to you than just metrics and you ensure tests are built to learn what truly moves the LTV needle
Cross-Functional Value Alignment: Act as a liaison between Creative, Merchandising, and Marketing. Consider every campaign launch’s impact on broader business goals (e.g., promoting high-LTV plant categories, supporting seasonal retention plays)
Insight Synthesis & Strategic Input: Conduct post-campaign analysis that asks, “What does this tell us about our customers?” Synthesize data from campaigns, CRM, and site behavior to surface insights that inform our understanding of customer segments and their value drivers
Qualification
Required
1-3 years of experience in marketing operations, e-commerce, analytics, or a similar role where you systematized tasks or worked with data
Working knowledge of email/SMS marketing platforms (like Klaviyo), project management tools (like Monday.com) and collaborative creation platforms (like Figma) is required
Exposure to or interest in workflow automation tools (n8n, Zapier) and data visualization is a bonus
A bachelor's degree in Marketing, Business, Analytics, or a related field is preferred
Builder's Mindset: You are energized by creating order from chaos. You see a manual process and your first instinct is to ask, 'How can we systemize this?'
Ownership Mentality: You don't just complete tasks; you seek to understand the why behind them and look for ways to improve the outcome. You take pride in the quality and efficiency of your work
Analytical & Data-Curious: You have a natural curiosity for what numbers are telling you. You're comfortable in Excel/Sheets (formulas, pivots) and eager to learn data tools to move from reporting •what happened• to suggesting •why it happened.•
Detail-Oriented Executor: Exceptionally organized with a relentless focus on accuracy and the ability to manage multiple projects and deadlines in a fast-paced environment
Proactive Problem-Solver: A low-ego, collaborative teammate who communicates clearly and takes initiative to solve problems before they escalate
Growth-Oriented Learner: Foundational knowledge of CRM and lifecycle marketing principles, with a strong desire to master them. A plus if you have a budding interest in plants, gardening, and DTC e-commerce!
Company
Fast Growing Trees
Fast Growing Trees is America’s local nursery. We deliver outdoor plants guaranteed to thrive, for everyone who wants a better yard.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2021-07-29Acquired
Leadership Team
Elie Seidman
Chief Executive Officer
Onur Sirli
Chief Technology Officer
Recent News
2023-04-24
Company data provided by crunchbase