Group 8A · 4 hours ago
Senior Paid Social Strategist (Contract)
Group 8A is one of the premier performance-based digital marketing agencies in New York City. They are seeking a highly skilled Paid Social Strategist to manage and strategize across all dimensions of paid social platforms, focusing on exceeding client revenue goals and enhancing brand awareness.
AdvertisingDigital MarketingSEOSocial Media Management
Responsibilities
Work side-by-side with a team of highly skilled SMM experts to increase client sales across multiple industries
Manage all operational aspects of client paid search campaigns from conception to execution, with a strong focus on growth and analysis
Consistently measure and perform real time optimizations by meeting goals using ad campaign testing techniques
Ability to quickly adjust budget and marketing strategies for clients based on business and industry opportunities that will help increase ROI and performance
Collaborate with internal teams to continually test the full SMM funnel, including ad copy, design, landing page optimization, remarketing, audience targeting, and more
Create engaging social media strategies and execution plans that cultivate audiences, increase web presence, enhance brand awareness, and drive sales
Monitor the success of campaign implementation through platform analytics, KPIs and dashboards
Support account managers in developing and implementing paid social strategies to help achieve client ROI goals
Analyze workload and predict resource needs in terms of project quantity, complexity, and due dates of deliverables
Learn and understand client’s business objectives and competition by conducting competitor research and ad analysis
Qualification
Required
Minimum of 7+ years experience in Paid Social Platforms, specifically Meta platforms
Performance marketing agency experience is required
DTC E-commerce experience required
Experience running conversion paid social campaigns for e-commerce businesses
Highly motivated and self-starting individual, driven by goal achievement and personal and professional growth
Strong work ethic and ability to thrive in a fast-paced, team environment
Ability to prioritize, manage time, projects, and company resources effectively
Strong organizational, follow-up, problem-solving skills, and attention to detail are a must
Eagerness to learn and remain knowledgeable on changes and developments in the ever-changing paid social landscape
Excellent verbal, written and overall communication skills when it pertains to clients and third party partners
Benefits
Competitive benefits and perks
Professional development and well-being