Senior Vice President, Paid Media jobs in United States
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1-800-FLOWERS.COM, INC. · 4 hours ago

Senior Vice President, Paid Media

positionAtlanta, GA
timeFull-time
remoteOnsite
seniorityDirector/Executive
date15+ years exp

1-800-Flowers.com, Inc. is a leading gifting and experiential commerce company, and they are seeking a Senior Vice President, Paid Media to lead and transform their paid media function across various brands and marketplaces. This role involves strategy, planning, investment, measurement, and execution of all paid media initiatives, with a focus on optimizing performance and operational processes.

E-CommerceFlowersRetail
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H1B Sponsor Likelynote
Hiring Manager
Kendra Tolford
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Responsibilities

Own Enterprise Paid Media Strategy
Lead the enterprise paid media strategy, planning, and optimization across brands, channels, and marketplaces
Define channel roles, investment frameworks, and testing roadmaps
Set performance standards anchored in incremental ROAS
Lead Media Investment & Budget Management
Own and manage large, multi-brand paid media budgets
Drive annual and in-season budget allocation decisions
Negotiate media rates and commercial terms with platforms and partners
Partner closely with finance, brand, merchandising and forecasting teams
Transform Measurement & Attribution
Build and implement a unified measurement strategy across brands
Move the organization away from last-click attribution to incrementality-based approaches
Define attribution strategies by channel and by peak vs. non-peak seasons
Oversee measurement partners and platforms
Partner with marketing analytics, data science, and MarTech teams to advance attribution models, incrementality testing, and media mix optimization
Establish clear, actionable reporting for daily and weekly decision-making
Transform the Paid Media Team
Design and scale the paid media operating model, including marketplace media
Define team structure, roles, skills, and hiring needs
Evaluate and deploy AI and media technology to drive efficiency and performance
Set paid affiliate strategy and performance expectations
Strengthen Media Operations & Technology
Oversee media operations including tagging, product feeds, and launch management
Identify and scale new media and AI technology opportunities, platforms, and formats aligned to brand and customer strategy
Drive reporting automation and operating rigor
Lead Cross-Functionally
Partner with MMM, creative, content, influencer, PR, CRM, and finance teams to align acquisition and retention strategies
Ensure paid media is fully integrated into GTM planning and execution
Translate business goals into clear media action
Manage Agency and Platform Relationships
Lead agency relationships and external partners to ensure strategic alignment, innovation, and executional excellence
Own senior-level relationships with major media and marketplace partners
Lead joint business planning, innovation pilots, and strategic partnerships

Qualification

Paid media strategyMedia investment managementMeasurementAttributionTeam leadershipAI technologyPerformance marketingMarketplace understandingExecutive presenceAccountabilityCross-functional collaboration

Required

15+ years of experience in paid media, performance marketing, or growth leadership
Proven track record managing large-scale, complex media investments
Deep expertise in measurement, attribution, and incrementality
Experience building or transforming media teams
Strong understanding of marketplaces, affiliates, and retail media
Executive presence with the ability to influence across teams and levels
Comfortable operating in ambiguity and driving change at scale
Spirit of accountability and ability to drive a high-performing team
Bachelor's degree required

Preferred

MBA or advanced degree preferred
AI experience is a plus

Company

1-800-FLOWERS.COM, INC.

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1-800-FLOWERS.COM, Inc.
dateFounded in 1976
location
New York, New York, USA
people-size1001-5000 employees
web-link
http://www.1800flowers.com

H1B Sponsorship

1-800-FLOWERS.COM, INC. has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (8)
2024 (9)
2023 (7)
2022 (10)
2021 (16)
2020 (5)

Funding

Current Stage
Public Company
Total Funding
unknown
1999-08-03IPO

Leadership Team

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Adolfo Villagomez
Chief Executive Officer
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W
William E. Shea
SVP, Finance and Administration, Treasurer and CFO

Recent News

Yahoo Finance
1-800 Flowers (FLWS) Soars 32.8% on Exec Appointment for AI Adoption Efforts
2025-12-10
thefly.com
1-800-Flowers.com names Alex Zelikovsky as Chief Information Officer
2025-12-09
Law360
11th Circ. Revives Edible Arrangements TM Suit
2025-10-25
Company data provided by crunchbase