Design Pickle · 6 hours ago
Product Marketing Director
Scottsdale, Arizona
Full-time
Hybrid
Lead/Staff, Director/Executive
$120K/yr - $140K/yr
5+ years expDesign Pickle is a growing company expanding its Product Marketing team, seeking a Product Marketing Director to own the go-to-market vision for a new platform initiative. This role involves defining product positioning, leading cross-functional execution, and shaping the platform's market evolution.
Graphic DesignInternet
Responsibilities
Own the positioning, messaging, and core narrative for Design Pickle’s creative workflow platform (otherwise known as Jar)
Define and lead a phased go-to-market strategy from pre-launch planning through launch, adoption, and iteration
Apply product-led growth principles pragmatically within a hybrid services and sales-assisted environment
Establish clear value propositions across key personas, including requestors, creators, and operational stakeholders
Lead the creation of product-focused content, use cases, and enablement materials that drive adoption and engagement
Partner with Sales and Customer Success to support sales-assisted onboarding and complex implementation motions
Translate customer outcomes into proof points and stories that support both services revenue and product growth
Serve as a strategic partner to Product and Creative leadership to align roadmap priorities, messaging, and launch execution
Manage and mentor a Product Marketing Specialist, setting direction, priorities, and standards while staying actively involved in execution
Define success metrics related to adoption, engagement, and product performance, using insights to continuously refine go-to-market strategy
Qualification
Required
5+ years of experience in Product Marketing within B2C, prosumer, ecommerce, SaaS, or platform-adjacent businesses
Proven experience owning and leading go-to-market strategy for major product launches or platform expansions
Prior experience launching or scaling a SaaS product within an established services or hybrid services business
Experience with marketing AI-powered and data-driven products, with the ability to translate technical capabilities into clear customer value and differentiation
Experience leading or navigating significant product or business model transitions, such as services to software, replatforming, or major product evolution
Strong practical understanding of product-led growth, with experience shaping and operationalizing phased or hybrid PLG strategies across acquisition, activation, and expansion
Experience with freemium or usage-based products is strongly preferred
Demonstrated ability to operate effectively in fast-changing, ambiguous environments while balancing strategy with execution
Strong cross-functional leadership skills across Product, Marketing, Sales, Growth, and Customer Success
Excellent positioning, messaging, and storytelling capabilities grounded in real customer outcomes
Experience building, mentoring, or managing product marketing talent
Preferred
Experience with workflow, marketplace, or multi-user collaboration products
Background in technology-enabled services or hybrid services and software business models
Benefits
Major medical, dental, and vision insurance
401k company match
Remote-work flexibility
Uncapped PTO
New parent leave
Pet insurance
Remote Work & Wellness stipends
Company
Design Pickle
Design Pickle offers unlimited graphic design support for your day-to-day business needs.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$25.25MKey Investors
Lighter Capital
2022-02-07Private Equity· $25M
2016-11-23Debt Financing· $0.25M
Leadership Team
Russ Perry
Founder & CEO
Recent News
2025-06-02
Design Pickle
2025-02-27
2024-10-16
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