SeaWorld Parks & Entertainment · 6 hours ago
Manager, Marketing
SeaWorld Orlando
Full-time
Onsite
Mid Level
3+ years expSeaWorld Parks & Entertainment is dedicated to caring for animals and creating memorable experiences for guests. They are seeking a Marketing Manager for Discovery Cove and Aquatica Orlando to oversee marketing communications, collaborate with various departments, and drive brand excellence through various marketing strategies.
Digital EntertainmentEducationParksTravel
Responsibilities
Oversee the Discovery Cove email marketing communications plan in collaboration with the corporate email team - focusing on sales and email acquisition
Drive elevated, visual excellence for the brand in all executions and platforms. Work with in-house creative team to execute campaigns supporting marketing campaigns
Liaison with PR team to fulfill media and influencer visits to the park
Oversee website content, keeping messaging current
Manage planning for photo and video shoots in collaboration with content team
Support Marketing Vice President as needed for additional projects, including annual planning
Partner with Manager of Promotions & Partnerships so that team is aware of park priorities and can deliver relevant engagements and provide execution elements (Creative and/or prizing)
Attend weekly Admission Revenue meetings
Work with revenue management on retail programs and execution of dynamic pricing programs
Build and maintain ongoing detailed tactical plans (year over year) to ensure we are grounding ourselves in PY learnings and adjusting as needed, as well as making sure all PSC-owned channels have clear direction on what to communicate/prioritize from our park
Provide insights and trends for marketing programs to improve performance
Be responsible for ensuring all consumer event details are communicated to all marketing disciplines for a consistent consumer facing communication approach (web, email, social, etc.)
Serve as a key player in the annual marketing planning process as well as in new capital marketing strategy development, including potential partnerships, promotional extensions, and creative input
Oversee the Aquatica Orlando event email marketing communications plan in collaboration with the corporate email team - focusing on revenue drivers, ongoing list growth, and maintenance. Pass-related e-mails will remain the responsibility of the Pass Team
Oversee website content, keeping messaging current
Stay connected with Marketing Team at Aquatica Texas so big ideas are shared between parks
Nurture a close relationship with Manager of Integrated Marketing to make sure the broader team is in lockstep and delivering on park KPIs. Partner with Manager of Promotions & Partnerships so that team is aware of park priorities and can deliver relevant engagements
Help direct content creators to ensure they are collecting/producing assets for web, email needs
Support the Promotions & Partnership team execute media partner revenue-share exclusive events
Attend weekly media status calls (ensuring assets ready for campaign launch); do not have to attend the media performance calls (minimizing duplication)
Attend weekly Admission Revenue meetings
Gather and sharing competitive waterpark updates
Communicate in-park updates with the marketing team like new in-park ancillary revenue items (merchandise, menu items, etc
Communicate professionally and effectively with Ambassadors, Vendors and our Guests
Perform other duties as assigned
Qualification
Required
Must have a bachelor's degree in Marketing, Advertising or a related communications, tourism or hospitality field
Must have at least 3-5 years of experience in marketing strategic planning, promotions, and direct marketing (email, retail promotions, media messaging, etc.)
Demonstrated ability to execute marketing core competencies (branding, strategy, creative discernment, analysis, customer segmentation, technology/digital)
Demonstrated ability to manage work across disciplines and teams, with blurred lines of responsibility, and deliver projects on time and on budget
Must have excellent written and verbal communication skills with ability to adapt communication style to a number of different audiences, with a focus on senior executive level communication
Must be able to multitask and work in a demanding, fast paced environment
Must be proficient in Microsoft Office applications
Must be available to work varying shifts/hours based on business need, to include nights, weekends and holidays
Must be at least 18 years old
Benefits
Paid Time Off
Complimentary Park Tickets and Passes
Park Discounts on Food and Merchandise
Medical, Dental, and Vision Insurance
401K Retirement plan
Voluntary Insurance
Life Insurance
Disability Benefits
Tuition Reimbursement
Dependent and Health Care Flexible Spending Accounts
Employee Assistance Program
Legal Assistance Plan
Company
SeaWorld Parks & Entertainment
SeaWorld Parks & Entertainment™ is a leading theme park and entertainment company providing experiences that matter and inspiring guests to protect animals and the wild wonders of our world.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
unknownKey Investors
Zhonghong Holdings Group
2017-03-24Post Ipo Equity
2013-04-19IPO
2009-01-01Series Unknown
Leadership Team
Jim Forrester
Interim Chief Financial Officer and Treasurer
Ian Parker
Corporate Vice President, Head of Groups and Partnerships
Recent News
The Orlando Sentinel
2025-12-29
2025-11-27
2025-11-11
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