The Greene Group · 18 hours ago
Marketing Director (Lifestyle Fashion)
New York, NY
Full-time
Hybrid
Director/Executive
$170K/yr - $180K/yr
10+ years expThe Greene Group is a rapidly growing fashion and lifestyle brand with retail locations across the U.S. They are seeking a Marketing Director who will oversee all marketing strategy and work cross-functionally with various teams to implement integrated marketing strategies.
Staffing & Recruiting
Hiring Manager
Evan Greene
Responsibilities
Lead the development of integrated marketing plans across digital, social, content, influencer, retail, and experiential channels to drive awareness, acquisition, engagement, and loyalty
Collaborate with Digital partners to optimize marketing performance across owned and paid platforms throughout the full funnel
Work alongside Retail and Events teams to plan and execute standout store events, product launches, and brand moments
Own and manage the marketing budget, including shoots, events, influencer programs, and partnerships, ensuring strong ROI and fiscal discipline
Oversee social media strategy and execution, staying ahead of platform trends, emerging formats, and cultural moments
Guide paid social and influencer strategies in partnership with Digital, with a focus on performance and storytelling
Lead and develop the Influencer & Community function, building programs that drive awareness, credibility, engagement, and conversion
Oversee social content strategy and channel management to ensure consistency, innovation, and brand relevance
Identify and cultivate sponsorships and partnerships that support brand initiatives and events
Partner closely with Creative leadership to ensure all marketing assets are delivered on time and aligned with brand vision
Build, mentor, and inspire a high-performing marketing team through goal setting, coaching, and career development
Bring fresh ideas, cultural insights, and new approaches that evolve the brand and spark conversation
Monitor competitive brands and consumer behavior to identify opportunities for innovation and growth
Qualification
Required
10+ years of marketing experience within fashion, beauty, lifestyle, or retail brands
Proven leadership experience managing and developing high-performing teams
Deep understanding of brand marketing across digital, social, influencer, experiential, and traditional channels
Strong strategic thinking paired with analytical rigor and attention to detail
Experience working in fast-paced, founder-led or high-growth environments
Ability to navigate ambiguity, reprioritize quickly, and execute with confidence
Passion for building brands with cultural relevance and emotional connection
MUST HAVE RETAIL/FASHION INDUSTRY EXPERIENCE
Company
The Greene Group
The Greene Group is a premiere executive recruitment firm specializing in the permanent and temporary placement of accounting, finance, real estate and IT professionals across a range of industries.
2-10 employees
Funding
Current Stage
Early StageLeadership Team
Evan Greene
Founder & CEO
Company data provided by crunchbase