dentsu · 1 week ago
Senior Associate, Digital and Programmatic
Detroit
Full-time
Hybrid
Mid, Senior Level
$51K/yr - $70K/yr
1+ years expDentsu is a global leader in media and digital marketing services. The Senior Associate, Digital and Programmatic role involves supporting managers in executing programmatic media campaigns across various clients, while gaining training in industry technologies and campaign management.
AdvertisingInformation ServicesMarketing
Responsibilities
Holistic understanding of digital, deeper understanding of optimization strategy
Support Manager/Sr Manager with all client deliverables including campaign set up, launch notifications, ad creative screenshots, optimization to performance KPIs, reporting, and updates
Complete quality assurance per dentsu QA process within ad server, buying platform or DSP
Understand and execute responsibilities to traffic in the ad serving process. Act as account point person for agency ad operations coordinating assets for upcoming campaign launches
Capable of communicating effectively and building strong relationships with agency team counterparts (planning/activation/ad ops/analytics) as well as Client Centers
Troubleshoot basic campaign delivery and performance issues independently
Traffic all ad serving needs (if applicable) and provide quality assurance of tagging process
Manage pace reporting across campaigns and provide optimization suggestions to ensure full delivery
Become an expert in the programmatic and digital display ecosystem understanding the taxonomy of digital media landscape and its components
Interpret performance reports to provide actionable insights and analysis
Qualification
Required
Bachelor's degree
1-2 years' experience within the digital and programmatic industry
Excellent verbal and written communications
Collaboration mindset
Strong attention to detail
Proactive work ethic
Ability to prioritize multiple tasks
Solutions orientated with strong critical thinking abilities
Strong analytical thinking and mathematical skills
Comfortable with analysis and data
Experience working with business applications; MS Office Suite desired
Benefits
Medical, vision, and dental insurance
Life insurance
Short-term and long-term disability insurance
401k
Flexible paid time off
At least 15 paid holidays per year
Paid sick and safe leave
Paid parental leave
Company
dentsu
We are dentsu.
10001+ employees
Funding
Current Stage
Late StageTotal Funding
$24.88MKey Investors
Epiris
2012-07-12Acquired
1993-11-01Private Equity· $24.88M
Leadership Team
Dawn Rowlands
CEO Sub-Saharan Africa
Nigel Sharrocks
CEO, Aegis Media Global Brands
Recent News
Morningstar.com
2025-06-13
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