Milk Makeup · 17 hours ago
Senior Manager, Global Product Marketing & GTM Strategy
NYC Metro Area
Full-time
Hybrid
Senior Level
$110K/yr - $125K/yr
7+ years expMilk Makeup is a creative beauty brand that values innovation and self-expression. They are seeking a Senior Manager for Global Product Marketing & GTM Strategy to lead product marketing initiatives and go-to-market strategies across global markets, ensuring impactful product storytelling and successful launches.
BeautyCosmeticsWomen's
Hiring Manager
Olivia C.
Responsibilities
Develop and maintain global product positioning, messaging, and storytelling frameworks for both new launches and core franchise products
Ensure product messaging reflects consumer insights, market trends, and brand values
Partner with Artistry, Education, Consumer Insights, and R&D teams to integrate expert and consumer feedback into all product marketing materials
Conduct competitive analyses to refine differentiation strategies and identify whitespace opportunities
Own the creation and distribution of product marketing assets, including product briefs, toolkits, FAQs, training guides, and campaign decks
Lead global go-to-market strategies for product launches, seasonal campaigns, and high-visibility initiatives
Manage the Master Brand/GTM calendar and maintain a global communication calendar to ensure coordinated messaging and timely execution across markets
Develop global GTM toolkits to serve as the single source of truth for product information and launch materials
Collaborate with leadership to refine GTM frameworks for efficiency, scalability, and alignment with growth objectives
Track and monitor global execution, ensuring consistency, timelines, and performance metrics are met
Lead strategy and execution for sampling programs, curated product sets, merchandising, and limited edition initiatives across global markets
Partner with Retail, Education, Marketing, and Creative teams to ensure promotional offerings drive engagement, trial, and sales
Manage timelines, budgets, and operational workflows to deliver impactful promotional campaigns globally
Track results and optimize future promotional initiatives based on performance
Serve as the central point of contact for cross-functional teams, ensuring alignment across Marketing, Product Development, Retail, Education, Social Media, and PR
Support Influencer and PR teams in activating high-impact campaigns and presenting pipeline plans to agencies globally
Lead project management for launches, managing multiple stakeholders, timelines, and deliverables
Qualification
Required
7+ years of experience in product marketing, GTM strategy, or project management in beauty, fashion, or CPG industries
Proven experience in portfolio-level marketing, global GTM planning, and cross-functional project management
Strong understanding of GTM frameworks, launch calendars, and campaign orchestration
Exceptional organizational and communication skills with the ability to lead cross-regional teams
Expertise in consumer behavior, product positioning, brand storytelling, and promotional planning
Experience working with third-party vendors and agencies to deliver global events and activations
Proficiency in project management tools (e.g., Asana, Monday.com, Smartsheet)
Company
Milk Makeup
MILK Makeup is a beauty essential supplier with a new trend using high-tech formulas for the girl on the go.
11-50 employees
Funding
Current Stage
Early StageTotal Funding
unknownKey Investors
Main Post Partners
2019-12-17Series Unknown
2017-01-09Series Unknown
Leadership Team
Mazdack Rassi
Co Founder and Brand President
Recent News
Global Cosmetic Industry Magazine
2025-11-27
Global Cosmetics News
2025-11-27
2025-11-24
Company data provided by crunchbase