Mentis Systems · 4 hours ago
Launch Marketing Programs Specialist
United States
Contract
Remote
Senior Level, Lead/Staff
8+ years expMentis Systems is seeking a highly organized and driven Launch and Moments Marketing Programs Specialist to help shape SAP’s marketing future. This role involves supporting the development of integrated product launch strategies and marketing programs, collaborating closely with cross-functional teams to drive engagement and growth across key product launches.
CRMInformation TechnologyIT InfrastructureSoftware
Hiring Manager
Manni Kumar
Responsibilities
Support the planning and execution of global product launches with cross-functional and regional teams
Deliver integrated, data-driven marketing campaigns that connect event, digital, and post-launch experiences
Work with data and analytics teams to develop dashboards that enable us to develop insights and measure performance and improve marketing impact
Manage projects and timelines, ensuring milestones and deliverables stay on track
Help build and refine GTM playbooks, frameworks, and reporting dashboards
Support content, audience segmentation, and marketing automation to enhance targeting and personalization
Orchestrates and supports execution of our launch program strategy with cross-functional teams, to ensure channel teams, content teams, and functional experts can build aligned plans to achieve launch objectives
Implements the LMM planning, and road mapping of integrated multi-channel launch campaigns
Identify critical dependencies and inputs required from CMO, Digital, Field Marketing, and Sales to enable the launch program strategy and execution
Coordinates integrated launch experiences [subway map journey] for optimized CX cohesion across channels, event platforms [drives connections strategy]
Drives standardization through process, blueprints and launch playbooks across SAP and launch workstreams
Partners with content strategy, digital, product marketing, sales, partner, creative teams to create compelling messaging & content that highlights product features & benefits aligned to audience needs
Supports and builds sustainable launch operations & processes, and manages relationships with external partners, agencies, and stakeholders to enhance launch experiences
Monitors and reports on launch campaign performance
Analyze and drive inclusion of market trends and consumer insights to inform launch campaign strategies and optimize performance for maximum impact [launch specific KPIs]
Support the LMM Lead on Event Operations to ensure coordinated logistics for approved launch experiences
Support the LMM Lead on business reviews to report on launch performance and impact against marketing metrics and required optimizations to achieve business targets
Support LMM Lead in the development of recommendations and raising key decision points for Global Marketing and CMO leadership teams to align on plans for launch
Support LMM Lead in ROB, integrated planning in alignment with our IM Programs, campaigns and program families
Qualification
Required
8 years + of marketing experience, ideally in digital or integrated marketing; events; project management experience a strong plus
Experienced in working with product marketing teams
Bachelor's degree in business, marketing, communications, or equivalent practical experience
Strong organizational and problem-solving skills, with proven ability to manage multiple projects and timelines effectively
Collaborative self-aware team player with the ability to build and strengthen cross-functional partnerships across internal and external teams
Comfortable using data and analytics to inform decisions, measure impact, and identify opportunities for improvement
Comfortable presenting at a senior level sharing insight
Analytics experience, including campaign measurement and optimization
Preferred
Experience with marketing analytics platforms (e.g., Google Analytics, Adobe Analytics, Power BI, Tableau) preferred. Knowledge of Data/Analytics tools and visualisation experience for presentation
Experience in B2B or SaaS marketing
Familiarity with marketing automation and CRM platforms (e.g., Marketo, HubSpot, Salesforce)
Knowledge of audience segmentation, customer journeys, and contact management
Interest in testing and experimenting with AI and automation tools to improve marketing performance and efficiency with examples of work
Company
Mentis Systems
Mentis Systems specializes in CRM and ERP Integration, application and infrastructure outsourcing and other IT services.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Shabu Khan
President & Chief Operating Officer
Company data provided by crunchbase