CWTCH CPG · 1 week ago
Webmaster / Website Optimization Manager – DTC Supplements
United States
Full-time
Remote
Entry, Mid Level
$75K/yr - $85K/yr
2+ years expCWTCH CPG is seeking a detail-obsessed Webmaster / Website Optimization Manager to own the performance of their Shopify storefront. This role is responsible for maintaining site health, speed, reliability, and conversion efficiency, blending technical execution with analytics and conversion optimization.
Information TechnologyProduct DesignSoftware
Responsibilities
Monitor site uptime, checkout health, and critical user flows to ensure uninterrupted purchasing
Identify and resolve site issues affecting conversion, speed, or usability
Investigate and triage order, checkout, or payment errors in real time
Track page load performance and flag regressions immediately
Monitor conversion tracking accuracy across Meta, TikTok, and Google Ads (including pixel and CAPI integrity)
Publish new product pages, update existing product information, and upload promotional banners for campaigns
Review analytics to identify traffic patterns, conversion rates, and any unusual drops requiring attention
Maintain SEO by fixing broken links, updating meta descriptions, and optimizing new content for search
Set up, monitor, and analyze A/B tests on product pages, CTAs, or checkout flows
Launch and QA campaign-specific landing pages for paid traffic with proper UTM structure and conversion tracking
Review heatmaps and session recordings (e.g., Hotjar, Lucky Orange) to identify UX friction and CRO opportunities
Document CRO test hypotheses, results, and learnings in a centralized testing repository
Deliver a website performance report covering conversion rates, site speed, traffic mix, and SEO trends
Run full technical audits including crawls for indexation, duplicate content, and site structure issues
Manage Shopify app updates and third-party integrations with proper testing and rollback plans
Proactively identify site improvements that increase speed, usability, or conversion
Coordinate with Email/SMS stakeholders on campaigns requiring landing page, site, or timing-specific updates
Audit and optimize post-purchase flows including upsells, cross-sells, and thank-you page conversions
Coordinate with Email/SMS stakeholders on campaigns requiring landing page, site, or timing-specific updates
Qualification
Required
2+ years managing Shopify e-commerce websites
Shopify Liquid templating experience
Hands-on experience with SEO and Google Search Console
Strong working knowledge of GA4 or equivalent analytics tools
Comfortable editing HTML, CSS, and basic JavaScript
Experience implementing and analyzing A/B tests
Strong troubleshooting instincts and bias for action
Data-driven decision maker with strong attention to detail
Organized, methodical, and comfortable owning outcomes
Preferred
AEO experience
Core Web Vitals optimization experience
Experience working in DTC Supplements
Technical SEO knowledge including schema markup
Experience with CDNs, caching, or performance tooling
Understanding of UX and front-end best practices
Experience working with CRO tools (e.g., Intelligems, Convert, VWO, etc.)
Company
CWTCH CPG
CWTCH CPG develops CPG software for analytics, automated reporting, and data integration across sales, retail, and e‑commerce.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Nicholas Rosario
Co-Founder
Company data provided by crunchbase