Whitridge Associates · 1 day ago
Digital Transformation Manager - Growth
Whitridge Associates is seeking a Digital Transformation Manager to drive data-led digital initiatives aimed at enhancing consumer experiences. The role involves collaborating with regional and global teams to implement first-party data strategies and ensure timely delivery of digital programs.
Responsibilities
Lead and support digital and data capability initiatives across CRM, media, web, and engagement channels
Activate first-party data strategies that support personalization, targeting, and measurement
Act as a business owner for technical capability projects, partnering with global teams, IT, and agencies
Identify risks, dependencies, and optimization opportunities across active initiatives
Contribute to reporting frameworks and translate insights into actionable recommendations
Ensure projects are delivered on time and aligned with regional and enterprise priorities
Qualification
Required
Bachelor's degree required; Marketing, Communications, or Business preferred
5+ years of experience in digital marketing or digital transformation
Hands-on experience leveraging first-party data in marketing activations
Experience leading or owning digital or data capability projects from a business perspective
Strong problem-solving ability with comfort working independently
Proven ability to collaborate across technical and non-technical teams
Analytical mindset with the ability to turn data into action
Clear, proactive communicator who can influence without authority
CRM platforms (e.g., Salesforce Marketing Cloud or similar)
Web analytics and tracking methodologies
Familiarity with digital media and activation workflows
Preferred
Professional certification in digital marketing or marketing technology
Experience working with a Customer Data Platform (CDP)
Experience deploying campaigns and managing agency partnerships
Exposure to CMS platforms and paid media tools (strategy or oversight level)
Company
Whitridge Associates
Whitridge Associates is a platform for career management that connects the candidates and companies with job offers and vacancies.
H1B Sponsorship
Whitridge Associates has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2024 (2)
2023 (1)
2022 (2)
2021 (4)
2020 (2)
Funding
Current Stage
Growth StageCompany data provided by crunchbase