Yoh, A Day & Zimmermann Company · 1 day ago
Digital Transformation Manager
Yoh, A Day & Zimmermann Company is seeking a Growth Digital Transformation Manager for Royal Canin, responsible for orchestrating cross-channel data strategies to enhance consumer engagement. This role focuses on aligning regional strategies with global initiatives to ensure a seamless consumer experience across digital touchpoints.
Responsibilities
Oversee and optimize consumer journey connectivity, identifying friction points, and ensuring seamless experiences across CRM, media, .COM, affiliate, D2C, and Customer Care touchpoints
Collaborate with agencies and digital channel owners to align and execute data connectivity and acquisition tactics within CRM, digital, and engagement initiatives, ensuring an end-to-end (E2E) strategy is in place
Serve as the North American representative in global discussions, aligning regional strategies with global Growth, Digital, and Platforms (GDP) goals including through key project to launch global GDP platforms and journeys in the Canadian market and enhancements to web tools in the US
Contribute to the development of 1st-party data reporting frameworks, ensuring insights support engagement, performance optimization, and strategic decision-making in collaboration with key stakeholders
Works to influence 1P data goals through broader team’s digital channels and projects and represents regional needs and expectations around data with global business teams
Activates defined tactical roadmap
Qualification
Required
5+ years of digital marketing experience, preferably in CPG and/or agency environments
Demonstrates expertise in digital and data tools, with a strong proficiency in leveraging and navigating digital technologies to drive results
Strong understanding of marketing campaign methodologies and data strategies leveraging Customer Data Platforms (CDPs) preferred
Proficiency in web content management systems, web analytics, tracking methodologies
Experience with Salesforce Marketing Cloud a plus
Proven ability to develop and communicate a vision and collaborate cross-functionally to deliver results
Solid project management skills, with the ability to manage multiple competing priorities simultaneously
Creative problem-solver with the ability to influence cross-functional teams
Self-motivated, energetic, and adaptable
Strong team player, willing to support when needed and lead when appropriate
Benefits
Medical, Prescription, Dental & Vision Benefits (for employees working 20+ hours per week)
Health Savings Account (HSA) (for employees working 20+ hours per week)
Life & Disability Insurance (for employees working 20+ hours per week)
MetLife Voluntary Benefits
Employee Assistance Program (EAP)
401K Retirement Savings Plan
Direct Deposit & weekly epayroll
Referral Bonus Programs
Certification and training opportunities
Company
Yoh, A Day & Zimmermann Company
At Yoh, we focus on helping you precisely navigate and fulfill your talent demands.
H1B Sponsorship
Yoh, A Day & Zimmermann Company has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (57)
2024 (28)
2023 (27)
2022 (25)
2021 (28)
2020 (27)
Funding
Current Stage
Late StageLeadership Team
Recent News
Philadelphia Business Journal
2025-01-11
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