KeyBank · 20 hours ago
Web Content Manager
Brooklyn, OH
Full-time
Hybrid
Mid Level
$71K/yr - $122K/yr
4+ years expKeyBank is seeking a Web Content Manager to create and execute an exceptional online experience. The role involves collaborating with stakeholders to develop strategies for web content management, project management, and reporting and analysis to enhance digital marketing efforts.
Banking
No H1B
Responsibilities
Determines strategy and approach for new products, services, or campaigns within the Personal section of Key.com, and supports Consumer Bank marketing campaigns with appropriate landing pages
Determines possible solutions, creates requirements, and gathers information leveraging people within Key or partner agencies or from research/competitive analysis
Stays on top of trends and consumer expectations for web experiences by reading industry reports and completing competitor analysis; watches for new innovations across all type of websites
Proactively conduct and communicate industry research to stay current on best practices in digital marketing and web user experience, competitor user interface designs, and emerging technologies
Act as a consultant, providing direction on best practices for online experience solutions to internal clients and partners
Proactively meet with partners to advise, schedule, and manage projects and content updates for key.com
Collaborates with partners within user experience, design, project management, marketing technology, analytics, product management and compliance
Communicates page strategy and requirements to the Web Content Specialist(s), who creates the pages within the content management system, Adobe Experience Manager (AEM)
Reviews web page content, navigation, functionality, look and feel that supports internal partners’ business objectives while maintaining compliance with website standards, including Key’s own guidelines, WC3 and ADA
Assists with and/or manages publishing of content
Execute strong attention to detail when reviewing pages in development & testing environment
Develop processes to ensure publishes go according to plan without negatively affecting other areas/functions of the website
Determines key performance indicators and online/offline conversion points, documents website analytics requirements, and partners with web analytics team to provide standard reporting and interpretation to partners
Proactively drive issues / defects to resolution
Qualification
Required
Bachelor's Degree preferred in web development, marketing or related field
Minimum 4 years previous work experience in website management and/or digital marketing field
Excellent interpersonal skills, relationship management skills, problem-solving and decision-making skills
Proven ability to provide insights and recommendations to partners and stakeholders on the best approach to meeting digital marketing goals
Strong knowledge of HTML and experience with web content management systems, specifically component-based systems, AEM preferred
Strong understanding of web marketing concepts including search engine marketing, search engine optimization, knowledge of industry online best practices and web standards
Proven ability to recognize and edit effective web content to create compelling online experiences
Ability to synthesize results and combine with overall Key.com or campaigns results
Cultivates and thrives in a creative, energetic, innovative and exciting environment
Ability to effectively manage and execute numerous projects simultaneously with minimal supervision
Interest in and aptitude for understanding the business, and a positive, ‘can-do' attitude
Ability to take initiative, negotiate effectively and build productive relationships with business partners
Effective verbal and written communicator, able to communicate with a variety of audiences and management levels, and translate business requirements into technical requirements
Ability to work both independently and as a member of a team
Preferred
Effective analytical techniques and use of web analytics tools, such as Adobe Analytics
Proven experience in client servicing and vendor/agency management
Familiarity with mobile/responsive website principles and Javascript
Experience with a project management tool, such as WorkFront
Company
KeyBank
At KeyBank we’ve made a promise to our clients that they will always have a champion in us.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Chris Gorman
Chairman, Chief Executive Officer, and President, KeyCorp
Holly Santoro
Executive Administrator to the Chairman & CEO
Recent News
2023-08-28
Company data provided by crunchbase