SINE Digital · 17 hours ago
Media Planner
New York, United States
Full-time
Hybrid
Mid, Senior Level
$70K/yr - $90K/yr
5+ years expSINE Digital is a global leader in media, technology, and insights for the live entertainment industry. The Media Planner will lead media strategy, planning, execution, and reporting for various cultural institutions, collaborating with cross-functional teams to deliver high-impact campaigns.
AdvertisingAnalyticsContentSEOWeb Development
Hiring Manager
Josephine Waterhouse
Responsibilities
Develop cross-channel media strategies rooted in performance KPIs while supporting occasional brand-building initiatives
Build data-driven media plans across paid social, search, display, CTV, streaming audio, and DOOH
Conduct audience, market, and competitive research to inform targeting, channel mix, and budget allocation
Partner with Account Directors to translate client goals into cohesive, measurable media strategies
Manage end-to-end campaign setup, optimization, pacing, and QA across:
Meta Ads Manager, Google Ads, TikTok Ads
DV360 (primary DSP), plus familiarity with MNTN and StackAdapt
Implement creative testing plans, audience segmentation, and bid strategies to maximize ROI
Monitor campaign performance and proactively identify insights, trends, and optimizations
Build clear, concise reports using SINE’s custom reporting app and bespoke Looker Studio dashboards
Present findings to clients with an emphasis on translating complex data into actionable next steps
Work closely with Client Team, Data & Insights, SEO, and Media Specialists to deliver integrated, insight-led campaign recommendations
Contribute to strategic planning, seasonal forecasting, and creative/media alignment
Maintain and develop an advanced understanding of the industries you and SINE work with, including key players and external agencies
Produce regular industry insights and client case studies to further educate the team and clients on industry learnings, insights and benchmarks
Establish and develop relationships with US media owners
Keep abreast of changes in the NYC and broader US media landscape
Embody a passion for the sectors in which SINE operates, with a professional curiosity and knowledge of new and emerging businesses and producing talent
Represent SINE at various industry conferences and events, building the company’s presence and network
Participate in internal training sessions and knowledge-sharing initiatives to foster team expertise
Qualification
Required
5+ years of hands-on experience in paid media planning and activation, ideally across multiple digital channels
Expert knowledge of Meta, Google Ads, and TikTok Ads, with working familiarity in DV360, MNTN, and StackAdapt
Strong understanding of best practices across display, CTV, streaming audio, and DOOH
Exceptional client-facing communication and presentation skills
Strong analytical skills and comfort working with campaign data and performance metrics
Able to distill data into simple, meaningful insights and next steps
Highly organized, resourceful, and comfortable managing multiple campaigns simultaneously
Preferred
Passion for arts, entertainment, and live experiences is a plus
Benefits
24-day PTO per year, excluding Federal Holidays, which will increase with length of service at one additional day per year, capped at 3 days (plus extra time off over the Christmas period)
Access to 401(K) Retirement Plan
Access to Company subsidised healthcare and dental care
Hybrid working and working from home equipment allowance
Free tickets to live events
Structured personal development, a customised training program and opportunities to attend industry conferences
An active social events calendar and opportunity to input into the social calendar
Opportunities to help further shape the business culture and agency benefits.
Company
SINE Digital
Sine Digital offers social media advertising, SEO, web development, paid search advertising, market research, content & analytics services.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$2.5MKey Investors
No Guarantees Productions
2024-05-16Seed· $2.5M
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