New York City Economic Development Corporation · 15 hours ago
Vice President, Site Activations & Special Projects
New York, New York, United States
Full-time
Onsite
Director/Executive
$125K/yr - $130K/yr
7+ years expNYCEDC is a nonprofit organization focused on creating a vibrant and inclusive economy for all New Yorkers. The VP will lead the site activation strategy for the Sunset Park portfolio, managing events, community engagement, and partnerships to enhance asset branding and revenue generation.
Business DevelopmentFreight ServiceLogisticsNon Profit
Responsibilities
Lead the vision, development and execution of asset activation strategies intended to grow revenue, promote and raise awareness of assets, and enhance community programming and public-facing activations for the Sunset Park portfolio
Identify opportunities and cultivate partnerships with event producers, cultural organizations, community partners and commercial users to activate portfolio assets year-round
Manage financial performance for site activations, including tracking P&L and other key metrics
Oversee operational execution of site activations, including location selection, permitting coordination, contracting and licensing, scheduling, and event calendars; and ensure appropriate marketing and promotional materials are developed and maintained
Serve as key partner and liaison to NYCEDC Portfolio Management teams, Marketing, Public Affairs, Property Operations, and other internal and external teams to facilitate the activation and overall promotion of portfolio assets
Serve as the main point of contact and provide leadership, direction, and direct project initiation, coordination, and project/contract management for Sunset Park marketing and public relations efforts with both internal NYCEDC teams and outside contractors
Research, benchmark, and report on key market and event industry trends and actively prospect event partners and community programming partners for portfolio activations
Oversee the development and implementation of portfolio pricing structures, discounted space and in-kind protocols, standard operating procedures, and process enhancements across portfolio assets
Identify and pursue strategic partnerships and community engagement opportunities to enhance revenue-generation and offer a myriad of public programming and event offerings throughout the calendar year
Participate in the annual budgeting process and continuously monitor, track, and report on revenue, expenses, and other metrics
Manage and implement special projects for the Sunset Park portfolio as needed
Advise and engage on site activations and event strategies for additional Asset Management properties on a limited basis
Serve as a clearinghouse, identify and advise on TV and film requests and other space inquiries and requests for the Sunset Park portfolio and other AM assets, ensuring coordination among the division, and overall alignment with operational, community, and financial goals
Plan and implement public-facing programming including cultural events and public art that strengthens community engagement and placemaking
Schedule flexibility including nights and weekends as needed
Other duties as assigned
Qualification
Required
Bachelor's degree or equivalent in related field
At least 7 years of experience in special events and/or public programming management, marketing or public/external affairs (preferably with client management experience or related field
Experience managing vendors and procurement contracts
Experience in business development for event venues
Demonstrated strategic thinking skills with the ability to translate vision into executable plans
Effective written and verbal communicator with strong analytical skills
Proven ability to manage multiple projects simultaneously, prioritize competing demands, and meet deadlines
Self-motivated and entrepreneurial, and with the ability to work both independently and as part of a team
Detail-oriented project manager with creative problem-solving skills
Demonstrated leadership experience including cross-functional collaboration, project execution, and stakeholder management
Demonstrated ability to effectively engage and respond to partners, tenants, and community stakeholders
Proficient in Microsoft Office
New York City residence is required within 180 days of hire
Benefits
Generous employer subsidized health insurance
Medical, dental, and pharmacy plans
Vision and hearing benefits
Flexible spending accounts for healthcare and dependent care
Short term and long-term disability coverage
100% employer covered life insurance and supplemental life insurance coverage
Up to 25 vacation days
Floating Holidays and Summer Fridays
Parental leave - up to 20 paid weeks
Retirement savings programs
Company-paid 401(a) defined contribution plan
457(b) tax-advantaged retirement savings plan
Tuition Reimbursement program
Continuing education and professional development
Public Service Loan Forgiveness (PSLF) eligible employer
College savings plan
Backup childcare
Gym membership discounts
A Calm.com membership for mindfulness and mental health support
Employee discounts through Plum Benefits and much more
Company
New York City Economic Development Corporation
New York City Economic Development Corporation is a mission-driven, nonprofit organization that works for a vibrant, inclusive, and globally competitive economy for all New Yorkers.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Jeanny Pak
Chief Financial Officer
Melissa Román Burch
Chief Operating Officer
Recent News
ImpactAlpha
2025-11-05
News is my Business
2025-10-23
Crain's New York Business
2025-09-22
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