PRI Technology · 23 hours ago
Digital Transformation Manager
PRI Technology is seeking a Digital Transformation Manager for a major firm in Creve Coeur, Missouri. The role involves orchestrating cross-channel data strategies to enhance consumer engagement and optimize the end-to-end consumer experience across digital touchpoints.
Responsibilities
Oversee and optimize consumer journey connectivity, identifying friction points, and ensuring seamless experiences across CRM, media, .COM, affiliate, D2C, and Customer Care touchpoints
Collaborate with agencies and digital channel owners to align and execute data connectivity and acquisition tactics within CRM, digital, and engagement initiatives, ensuring an end-to-end (E2E) strategy is in place
Serve as the North American representative in global discussions, aligning regional strategies with global Growth, Digital, and Platforms (GDP) goals including through key project to launch global GDP platforms and journeys in the Canadian market and enhancements to web tools in the US
Contribute to the development of 1st-party data reporting frameworks, ensuring insights support engagement, performance optimization, and strategic decision-making in collaboration with key stakeholders
Qualification
Required
5+ years of digital marketing experience, preferably in CPG and/or agency environments
Demonstrates expertise in digital and data tools, with a strong proficiency in leveraging and navigating digital technologies to drive results
Strong understanding of marketing campaign methodologies and data strategies leveraging Customer Data Platforms (CDPs) preferred
Proficiency in web content management systems, web analytics, tracking methodologies
Experience with Salesforce Marketing Cloud a plus
Proven ability to develop and communicate a vision and collaborate cross-functionally to deliver results
Solid project management skills, with the ability to manage multiple competing priorities simultaneously
Creative problem-solver with the ability to influence cross-functional teams
Self-motivated, energetic, and adaptable
Strong team player, willing to support when needed and lead when appropriate
The ideal candidate should also possess a green card or be of citizenship. No Visa entanglements and no H1-B holding company submittals
Company
PRI Technology
IT Staffing Solutions - Experience the Difference Working With Professionals That Understand Your Information Technology Needs and the Importance of Managing Your Costs! PRI Technology, a division of Perennial Resources International, is a full service Information Technology staff augmentation and executive search firm comprised of high performing industry professionals focused on your success.