Navient · 6 hours ago
Lifecycle Marketing Manager (In-School Lending)
Fishers, IN
Full-time
Onsite
Senior Level
5+ years expNavient is a company that helps students and families manage the cost of higher education. The Lifecycle Marketing Manager will be responsible for developing and executing lifecycle campaigns to drive conversion and acquisition of products, utilizing the Braze CRM platform and collaborating with various teams to optimize campaign performance.
EducationFamilyFinance
No H1B
Responsibilities
Own end-to-end execution of lifecycle marketing campaigns within the Braze platform, including email, push, in-app, and SMS (where applicable)
Build and manage Braze Canvas journeys, including entry criteria, event-based triggers, decision splits, personalization logic, and suppression rules
Configure audience segmentation using real-time event data, user attributes, and CDP integrations (Segment)
Partner with Marketing Operations and Data teams to ensure accurate event instrumentation, data flow, and campaign eligibility logic
Execute campaign QA (content, targeting, timing, links, tracking parameters, compliance requirements) prior to launch
Manage campaign deployment schedules, throttling, and frequency controls to protect customer experience and deliverability
Implement and monitor A/B and multivariate tests directly within Braze, ensuring statistical rigor and clean readouts
Troubleshoot execution issues (data discrepancies, delivery failures, journey logic) and resolve quickly with cross-functional partners
Ensure all executions meet legal, regulatory, and brand standards (CAN-SPAM, TCPA, CPPA, consent management)
Translate team objectives and key results into actionable plans
Define an experimentation roadmap for increasing the impact of existing lifecycle marketing strategies
Develop and maintain a customer serialization framework to categorize users by lifecycle stage, loan status, engagement level and behavioral data
Making strategic recommendations on new areas of opportunity (new capabilities, partnerships, etc.)
Superior attention to detail, prioritization and time management in a fast-paced environment
Ownership mentality: willingness to own all aspects of campaign strategy development, creative briefing, audience segmentation, journey pathing, campaign execution, creative a/b testing, analytics measurement, and campaign performance readouts
Ability to manage project timelines and maintain expectations with priorities that shift frequently
Expert in Google Sheets and able to pull relevant data from Looker. Proficiency in HTML and SQL is a plus
Develop a/b creative testing and to analyze results independently for 'BAU' campaigns
Report proactively on weekly campaign performance tied to business metrics
Able to brief in and work directly with Marketing Analytics for larger-scale measurement initiatives
Analyze performance metrics (open rates, CTR, conversion) and make program recommendations based on data analysis
Make strategic recommendations on new areas of opportunity, including new campaigns and/or targeting and segmentation opportunities
Incredible collaboration: able to forge highly effective relationships across Creative, Marketing Operations, Legal & Compliance, Data and Analytics, Product Marketing, and Product teams
Keep the internal marketing team, senior leadership, and external stakeholders updated on email and campaign project progress and results
Ability to communicate with technical team members (Data Analysts, Programmers, DevOps)
Provide effective feedback to creative team members
Ability to craft clear, completing and conversion driven messaging across channels
Qualification
Required
Bachelor's Degree Marketing or other related field of study. Additional equivalent experience above the required minimum may substitute
5+ years of experience in a business-to-consumer email marketing or lifecycle marketing role in a corporate or agency environment
3+ years of experience developing lifecycle/CRM engagement programs
Experience developing marketing plans to drive financial and customer experience objectives
Experience presenting campaign results, learnings, and recommendations to senior leadership
Extensive knowledge of next-generation ESPs - Braze preferred (experience also valuable with others e.g. Adobe Marketo Engage, Iterable, Customer.io, Salesforce Marketing Cloud, Eloqua, Responsys)
Experience in audience segmentation and targeting using database information and real-time event data
Experience setting up and optimizing automated marketing campaigns
Ability to formulate test hypotheses, executing, measuring, and reporting on A/B and multivariate tests
Strong data analysis skills and knowledge of business intelligence systems such as Looker or Tableau
Strong project management skills and experience with tools such as Jira, Workfront, Basecamp, or Mavenlink
Very strong attention to detail and strict adherence to QA processes
Knowledge of regulatory and privacy requirements (CAN-SPAM, TCPA, CPPA)
Preferred
Natural curiosity of the marketing technology ecosystem and ability to quickly learn and adapt to new tools and technologies
Manage, prioritize, delegate, and deliver on ad hoc requests
Ability to communicate strategies, results, and insights effectively
Ability to proactively manage and own individual workload and output
Company
Navient
Navient (Nasdaq: NAVI) provides technology-enabled education finance and business processing solutions that simplify complex programs and help millions of people achieve success.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
unknown2014-04-21IPO
Leadership Team
David Yowan
President and CEO
Patricia Nash Christel
Chief of Staff to the CEO, Vice President, Corporate Marketing and Communications
Recent News
2025-08-15
2025-07-11
Company data provided by crunchbase