Digital Email Marketing Operations SFMC, Associate jobs in United States
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E*TRADE from Morgan Stanley · 15 hours ago

Digital Email Marketing Operations SFMC, Associate

Morgan Stanley is a leading global financial services firm providing a wide range of investment banking, securities, investment management and wealth management services. The Wealth Management Marketing Operations team is looking for a talented email marketer and platform expert to execute communications in digital channels, specifically leveraging Salesforce Marketing Cloud (SFMC) platform.

BankingFinanceFinancial Services

Responsibilities

Assist with the project management responsibilities including conceptualizing project timelines, reporting of key milestones, and prioritizing tasks for project stakeholders
Guide and direct project team members to ensure compliance with set standards, procedures, and guidelines
Manage every aspect of a project, including its planning, communication, risk assessment, and resources
Flawlessly execute our marketing campaigns and provide support to product and marketing colleagues to support campaign build, testing, and execution of marketing communications in various marketing technology platforms (primarily SFMC)
Rigorously track and monitor past and current campaign performance and user behavior to recommend strategies and campaigns that will drive conversion and engagement
Continuously stay on top of the marketing technology industry and our platform capabilities to optimize and extend our marketing effectiveness in digital channels
Build a center of excellence with marketing technologies. Develop rigorous QA process. A/B testing strategies, advise on best practices to email and web. Provide value added insights to drive marketing excellence and optimize platform capabilities to drive results
Build strong relationship building skills with business partners in Marketing, Product and Technology

Qualification

Salesforce Marketing CloudMarketing AutomationDigital Campaign EffectivenessEmail Best PracticesProject ManagementHTMLAnalytical SkillsCommunication SkillsOrganizational SkillsCreative Thinking

Required

Strong project management and analytical skills
Strong communications skills both verbal and written -- creative skills to guide the design
Superb organizational skills and attention to detail, process oriented
1-3 years of hands on experience with marketing technologies, including ESP/Marketing Automation technology (SalesForce Marketing Cloud, Marketo, etc.). Comfortable working and tracking campaigns in Salesforce
1-3 years of experience with digital campaign effectiveness for clients and prospects, marketing programs – cross-channel marketing
Solid understanding of Financial Services products and the industry, including driving marketing efforts on behalf of Financial Advisors / Wealth Management businesses, a plus
Highly collaborative, self-motivated, results-oriented and a creative thinker
Resourceful problem-solver who is comfortable with new technologies and concepts
Knowledge of email best practices including subject lines, messaging, segmentation, list management, deliverability and CAN-SPAM/anti-spam laws
HTML, a plus
Bachelor's degree in Marketing, Business, Technology, Operations or related field

Benefits

Medical
Prescription Drug
Dental
Vision
Health Savings Account
Dependent Day Care Savings Account
Life Insurance
Disability and Other Insurance Plans
Paid Time Off (including Sick Leave consistent with state and local law, Parental Leave and 20 Vacation Days annually)
10 Paid Holidays
401(k)
Short/Long Term Disability

Company

E*TRADE from Morgan Stanley

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E*TRADE from Morgan Stanley is a pioneer in the online brokerage industry.

Funding

Current Stage
Public Company
Total Funding
unknown
2020-02-20Acquired
1996-08-16IPO

Leadership Team

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Julia Miller
Executive Director, Creative Services
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Company data provided by crunchbase