CROSSMARK · 1 day ago
Director of Sales
CROSSMARK is a part of Acosta Group, specializing in retail sales services and business intelligence. They are seeking a Director of Sales to lead regional sales strategy, manage distributor partnerships, and develop a team of Business Managers to drive sales performance and growth.
Brand Marketing
Responsibilities
Deliver corporate revenue goals within established budgets and timelines
Oversee sales execution across 120+ brands, ensuring volume, share, and sales fundamentals (Merchandising, Assortment, Pricing, Shelving) are consistently met
Develop and implement robust regional business plans that align with principal priorities and drive in‑store presence
Serve as the primary strategic contact for key distributor partners, including UNFI and KeHE, ensuring seamless communication, accurate forecasting, and mutual business growth
Build and sustain strong relationships with Natural and Conventional retailers throughout the Central Region
Act as the point of contact for customer‑specific needs, including category insights, shopper behavior, and promotional strategy
Lead, coach, and mentor a team of 8 Business Managers, fostering accountability, business acumen, and high performance
Support Business Managers in managing their accounts, advancing their understanding of principal priorities, and strengthening customer engagement
Model strong leadership aligned with company culture and expectations
Optimize selling costs while maximizing revenue through brokerage, commissions, bonuses, and incentives
Oversee manufacturer and customer-level expenditures responsibly
Develop effective processes to manage trade and marketing funds in accordance with company policies, minimizing deductions
Apply strong analytical skills—particularly around category management and business planning—to identify opportunities, improve performance, and drive profitable growth
Represent the organization with key manufacturers to uncover new opportunities and expand existing business
Leverage cross-functional corporate resources to strengthen client relationships and secure incremental wins
Stay current on industry trends, Natural channel dynamics, and competitive shifts to guide strategy
Participate in assigned initiatives and special projects as needed to support broader organizational priorities
Qualification
Required
High School Diploma or GED required
Proven track record in a sales leadership capacity within the CPG industry, a food broker, or a national sales organization
Experience leading tenured sales or business manager teams
Required experience working with major distributors such as UNFI or KeHE
Strong business planning capability with acute attention to detail and the ability to multitask in a complex, high-volume environment
Excellent interpersonal, organizational, presentation, negotiation, and sales skills
Ability to analyze sales and marketing data to build effective selling stories and business cases
Proficiency in systems and tools that support sales reporting and forecasting
Valid driver's license
No DUI/DWI convictions within the past 36 months (required for roles that drive on behalf of the company)
Ability to travel within the Central Region
Ability to see, hear, and perform essential functions required for customer engagement and field work
Preferred
Bachelor's Degree preferred
Company
CROSSMARK
Crossmark provides growth solutions for consumer-branded suppliers and retailers.
Funding
Current Stage
Late StageTotal Funding
unknown2024-05-22Acquired
Recent News
2022-11-13
2022-11-09
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