Lush Life Productions · 12 hours ago
SirDavis Brand Ambassador – American Whisky
Atlanta, GA
Full-time
Onsite
Mid Level
$85K/yr - $100K/yr
3+ years expLush Life Productions is seeking a SirDavis Brand Ambassador to represent their prestige American Whisky. The role involves building advocacy within the trade, managing relationships, and driving brand equity through education and consumer engagement.
AdvertisingPublic RelationsSocial Media Management
Hiring Manager
Lindsey Johnson
Responsibilities
Expert Knowledge: Act as the primary subject matter expert on the global category of Whisky as well as SirDavis’s unique mash bill, maturation process (Sherry cask finish), and the heritage of the brand
Relationship Management: Build and maintain a 'High-Value Account' list, focusing on Michelin-starred restaurants, luxury hotel bars, and influential cocktail dens
Distributor Synergy: Lead distributor-focused events and activities to ensure SirDavis is a priority in their portfolio
Staff Training: Coordinate and conduct high-energy, technical training sessions for floor staff and bartenders to ensure perfect serves and storytelling at the point of consumption
Luxury Hosting: Lead private tastings and experiences for key trade influencers
Event Execution: Represent the brand at high-profile trade events, ensuring the brand’s 'measured, responsible tasting' standards are met
Content Collaboration: Partner with the Marketing team to provide authentic voice of the brand content for social media and digital platforms
PODs & Placements: Drive New Points-of-Distribution (PODs) and secure premium menu placements (bespoke bocktails, neat pours, and whiskey flights)
Market Intelligence: Monitor trends in the American Whisky category and report on competitor activity to inform MHUSA 2030 Strategy
Data Accuracy: Utilize CRM tools to track account calls, follow-ups, and depletion successes
Qualification
Required
3+ years of experience in luxury spirits, high-end hospitality, or brand advocacy
Proven track record of influencing tastemakers and closing commercial deals in the On-Premise channel
Experience navigating the three-tier system (Suppliers, Distributors, Retailers)
Master Storyteller: Ability to captivate a room, from a dive bar staff to a corporate boardroom
Entrepreneurial Spirit: A self-starter who thrives on the road (approximately 50% of time spent in second and third markets) and can manage a T&E budget effectively
Cultural Fluency: An understanding of the intersection between luxury spirits, music, fashion, and art
Preferred
Advanced Spirits Certification (WSET Level 3 Spirits, CSS, or Executive Bourbon Steward)
Company
Lush Life Productions
Lush Life Productions offers public relations, video production, digital programming, event planning, and social media management services.
2-10 employees
Funding
Current Stage
Early StageLeadership Team
Lindsey Johnson
Founder & CEO
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