Toast · 10 hours ago
Manager, Paid Search
Boston, MA
Full-time
Hybrid
Mid, Senior Level
$98K/yr - $157K/yr
6+ years expToast creates technology to help restaurants and local businesses succeed in a digital world, and they are seeking a Manager of Performance Marketing to lead and scale their paid search and Google Ads programs. This role involves overseeing strategy, budgets, bids, and ad creative with a strong focus on ROI, growth, and experimentation.
DeliveryPoint of SaleSaaS
Responsibilities
Own Microsoft & Google Ads strategy, including Search, Performance Max, Display, & YouTube
Drive scalable growth through continuous testing and optimization while maintaining efficiency targets (CAC, ROAS, LTV)
Manage and optimize monthly budgets, identifying opportunities to reallocate spend
Lead keyword strategy, bidding optimizations, targeting, and creative & landing page testing
Analyze performance trends, identify insights, and clearly communicate results
Develop and maintain dashboards and reporting that track performance against KPIs
Stay ahead of industry trends, platform updates, and advancements within Google ads
Qualification
Required
6+ years of experience in performance marketing, with deep expertise in paid search and Google Ads
Track record of managing & scaling high-budget media programs with measurable ROI
Advanced knowledge of Google Ads platform, bidding strategies, attribution models, and audience segmentation
Strong analytical skills with the ability to interpret data and turn insights into action
Excellent communication skills with the ability to influence stakeholders at all levels
Preferred
Familiarity with experimentation frameworks, incrementality testing, and attribution modeling
Experience in high-growth, SaaS environments
Strong understanding of landing page optimization and conversion rate optimization best practices
Benefits
Cash compensation (overtime, bonus/commissions, if eligible)
Benefits
Equity (if eligible)
Company
Toast
Toast is a point-of-sale and restaurant management platform designed for businesses in the food service and hospitality industry.
1001-5000 employees
H1B Sponsorship
Toast has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (26)
2024 (32)
2023 (39)
2022 (66)
2021 (29)
2020 (17)
Funding
Current Stage
Public CompanyTotal Funding
$961.95MKey Investors
12 West CapitalT. Rowe PriceBessemer Venture Partners
2021-09-22IPO
2020-11-23Secondary Market· $60M
2020-02-14Series F· $400M
Leadership Team
Aman Narang
CEO and Co-Founder
Steve Fredette
Co-founder and President
Recent News
Crunchbase News
2026-01-23
2026-01-22
Company data provided by crunchbase