Trident Consulting · 20 hours ago
ASO Coordinator
Trident Consulting is a U.S.-based IT staffing and consulting firm supporting Fortune 500 and enterprise clients. They are seeking an ASO Coordinator to play a critical operational role in scaling and sustaining global App Store Optimization and Product Marketing efforts across regions and brands.
AnalyticsArtificial Intelligence (AI)Big DataEnterprise Resource Planning (ERP)Information TechnologyMachine Learning
Responsibilities
Centralize sourcing, organization, and version control of all ASO assets (screenshots, videos, metadata, icons, in-app event creatives) across regions
Ensure agencies and regional partners always have access to the most current, approved, and market-ready files
Maintain structured repositories and naming conventions to eliminate asset discrepancies and rework
Manage workflows, timelines, and submission readiness for high-volume launches, including:
Coordinate submissions with Product and ASO agency across multiple app stores and regions, ensuring compliance with platform requirements and internal standards
Track dependencies, approvals, and deadlines to prevent delays and missed launch windows
Act as the primary operational liaison between marketing, product, creative, regional teams, and external ASO agencies
Support increasingly convergent workstreams by tracking inputs, milestones, and handoffs across teams
Identify risks early and proactively address misalignment before issues escalate
Develop and maintain repeatable Product Marketing creative tickets, workflows, checklists, and timelines to support scale
Monitor launch velocity and workload distribution, flagging capacity risks as volume increases
Continuously improve coordination processes to reduce last-minute escalations and reactive execution
Qualification
Required
5+ years of experience in digital marketing operations, ASO, Product Marketing, lifecycle marketing, or launch coordination
Strong project management and organizational skills with the ability to manage multiple concurrent launches
Experience working with global or regional teams and external agencies
High attention to detail and comfort managing assets, timelines, and approvals
Strong written and verbal communication skills
Preferred
Familiarity with App Store and Google Play submission processes
Experience supporting in-app events, store experiments, or cross-brand initiatives
Exposure to ASO tools, creative asset pipelines, or marketing workflow platforms
Comfort operating in fast-paced, high-growth environments
Company
Trident Consulting
Trident Consulting expertise in big data, AI & analytics, cloud, infrastructure, ERP, Java frameworks and technologies, Engineering and R&D.
H1B Sponsorship
Trident Consulting has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (2)
2024 (2)
2023 (3)
2022 (2)
2021 (7)
2020 (15)
Funding
Current Stage
Growth StageCompany data provided by crunchbase