Collabera · 12 hours ago
Marketing Programs Specialist
United States
Contract
Remote
Senior Level, Lead/Staff
$40/hr - $44.86/hr
8+ years expCollabera is seeking a highly organized and driven Marketing Programs Specialist to support the development of integrated product launch strategies and marketing programs. This role involves collaborating with cross-functional teams and applying data-driven insights to enhance customer experiences and drive business results.
ConsultingInformation ServicesInformation Technology
Hiring Manager
Mradul Khampariya
Responsibilities
Support the planning and execution of global product launches with cross-functional and regional teams
Deliver integrated, data-driven marketing campaigns that connect event, digital, and post-launch experiences
Work with data and analytics teams to develop dashboards that enable us to develop insights and measure performance and improve marketing impact
Manage projects and timelines, ensuring milestones and deliverables stay on track
Help build and refine GTM playbooks, frameworks, and reporting dashboards
Support content, audience segmentation, and marketing automation to enhance targeting and personalization
Orchestrates and supports execution of our launch program strategy with cross-functional teams, to ensure channel teams, content teams, and functional experts can build aligned plans to achieve launch objectives
Implements the LMM planning, and road mapping of integrated multi-channel launch campaigns
Identify critical dependencies and inputs required from CMO, Digital, Field Marketing, and Sales to enable the launch program strategy and execution
Coordinates integrated launch experiences [subway map journey] for optimized CX cohesion across channels, event platforms [drives connections strategy]
Drives standardization through process, blueprints and launch playbooks across and launch workstreams
Partners with content strategy, digital, product marketing, sales, partner, creative teams to create compelling messaging & content that highlights product features & benefits aligned to audience needs
Supports and builds sustainable launch operations & processes, and manages relationships with external partners, agencies, and stakeholders to enhance launch experiences
Monitors and reports on launch campaign performance
Analyze and drive inclusion of market trends and consumer insights to inform launch campaign strategies and optimize performance for maximum impact [launch specific KPIs]
Support the LMM Lead on Event Operations to ensure coordinated logistics for approved launch experiences
Support the LMM Lead on business reviews to report on launch performance and impact against marketing metrics and required optimizations to achieve business targets
Support LMM Lead in the development of recommendations and raising key decision points for Global Marketing and CMO leadership teams to align on plans for launch
Support LMM Lead in ROB, integrated planning in alignment with our IM Programs, campaigns and program families
Qualification
Required
8 years + of marketing experience, ideally in digital or integrated marketing; events; project management experience a strong plus
Experienced in working with product marketing teams
Bachelor's degree in business, marketing, communications, or equivalent practical experience
Strong organizational and problem-solving skills, with proven ability to manage multiple projects and timelines effectively
Collaborative self-aware team player with the ability to build and strengthen cross-functional partnerships across internal and external teams
Comfortable using data and analytics to inform decisions, measure impact, and identify opportunities for improvement
Comfortable presenting at a senior level, sharing insight
Analytics experience, including campaign measurement and optimization
Preferred
Experience with marketing analytics platforms (e.g., G Analytics, Ado_be Analytics, Power BI, Tableau) preferred. Knowledge of Data/Analytics tools and visualisation experience for presentation
Experience in B2B or SaaS marketing
Familiarity with marketing automation and CRM platforms (e.g., Marketo, HubSpot, Salesforce)
Knowledge of audience segmentation, customer journeys, and contact management
Interest in testing and experimenting with AI and automation tools to improve marketing performance and efficiency with examples of work
Benefits
Medical insurance
Dental insurance
Vision insurance
401(k) retirement plan
Life insurance
Long-term disability insurance
Short-term disability insurance
Paid parking/public transportation
Paid time
Paid sick and safe time
Hours of paid vacation time
Weeks of paid parental leave
Paid holidays annually - AS Applicable
Company
Collabera
Collabera is an end-to-end information technology services and solutions provider helping clients align their business and IT strategies.
10001+ employees
H1B Sponsorship
Collabera has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (141)
2024 (93)
2023 (120)
2022 (186)
2021 (180)
2020 (146)
Funding
Current Stage
Late StageTotal Funding
$30M2006-05-04Series Unknown· $30M
Leadership Team
Lalit Sharma
CFO
Michael H. Abraham
Chief Financial Officer
Recent News
2024-04-09
2023-01-20
2022-04-19
Company data provided by crunchbase