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Habitat · 14 hours ago

Digital Marketing Specialist

Annapolis, MD

Full-time

Onsite

Entry Level

1+ years exp

Habitat America is seeking a Digital Marketing Specialist to execute marketing strategies through digital and print media while identifying market trends for their properties. The role involves managing online efforts, preparing marketing initiatives, and ensuring effective lead management for the properties managed by the company.

E-Commerce PlatformsFurnitureRetailSalesWholesale

Responsibilities

Understanding of the affordable housing sector

Understand unique marketing needs of each property and lead the implementation of the digital marketing aspect of the approved marketing plans

Research and execute various marketing opportunities

Execute approved media plans - create and onboard listings, and maintain all internet listings

Continuously perform audits of each property's web presence and make revisions as needed to copy, images, etc. to ensure accuracy

Maintain and update Habitat America's website

Support Graphic Designer with creating eblast automation - analyze and leverage best practices

Support Senior Marketing Associate with property level prospect events with ideas for activation and appropriate marketing communications

Manage day-to-day CRM functionality by maintaining automation workflows, monitoring lead activity, and ensuring timely and effective lead-nurturing follow-up

Performs other related duties as assigned by management

Provide reporting and analysis of lead generation and website traffic data

Use tracking tools, such as phone numbers and tracking URLs to effectively monitor campaign success

Ensure correct source attribution by ongoing testing of tracking numbers, URLs, emails

Closely follow Sales and Traffic reports for occupancy and lead generation performance for assigned properties

Manage ILS contracts by providing notices necessary according to the agreement

Maintaining contracts and keeping up to date on term end dates of all ILS

Lead management

Qualification

Digital marketing experienceData analyticsCRM platformsMicrosoft Office SuiteSocial media platformsAnalytical thinkingFresh ideasCommunication skillsOrganizational skillsPositive attitude

Required

Minimum of one year of property management experience or equivalent time spent in an entry level marketing role

Analytical thinking with previous data analytics and/or digital marketing experience a plus

Positive, can-do attitude and a strong desire to deliver great service

Drive to continuously learn and develop skills

Highly organized with a keen eye for detail

Fresh ideas and perspectives

Strong business writing and verbal communications

Knowledge of Microsoft Office Suite required

Familiarity of CRM platforms

Strong familiarity with internet listing services (Apartments.com, Zillow, etc.) and social media platforms (Google Analytics, Facebook, Twitter, YouTube, LinkedIn, etc.)