Popeyes Louisiana Kitchen · 10 hours ago
Director, Marketing Analytics, Popeyes
Miami, FL
Full-time
Onsite
Director/Executive
8+ years expPopeyes is part of Restaurant Brands International Inc., one of the world's largest quick service restaurant companies. The Director of Marketing Analytics is responsible for translating enterprise and brand strategy into actionable insights, forecasts, and targets that drive profitable growth, while leading performance analytics and serving as a strategic thought partner to executive leadership.
CateringFood and BeverageRestaurantsRetail
Responsibilities
Own brand-level performance analytics, including weekly, monthly, and quarterly reporting of sales, traffic, check and Product mix
Lead variance analysis versus plan, prior year, and key initiatives, identifying root causes and implications for leadership decision-making
Develop and maintain executive dashboards and scorecards for the leadership team, ensuring clear storytelling and consistent definitions across the organization
Translate complex analytical findings into concise, decision-oriented insights for senior executives and cross-functional partners
Lead the end-to-end sales forecasting process, including daily, monthly, and annual sales forecasts, target setting, and channel distribution
Develop scenario planning frameworks to assess upside, downside, and risk-based outcomes tied to initiatives, and marketing calendar changes
Own forecast accuracy, continuously refining methodologies based on performance drivers, seasonality, and external factors
Prepare and deliver leadership presentations that clearly articulate forecast assumptions, risks, and recommended actions
Design and oversee market test and learn to evaluate new initiatives, including product innovation or promotional activity
Lead test vs. control readouts, synthesizing results into clear recommendations for scale, iteration, or discontinuation
Provide field-facing ad-hoc analytics to support regional teams, balancing speed with analytical rigor
Act as a bridge between corporate analytics and field leadership, ensuring insights are practical, relevant, and actionable at the restaurant level
Lead, mentor, and develop a high-performing analytics and sales planning team
Establish best practices for analytics governance, forecasting cadence, and performance reviews
Drive continuous improvement in tools, automation, and data visualization to increase speed to insight
Foster a culture of curiosity, accountability, and business ownership within the analytics function
Qualification
Required
8+ years of analytics experience, preferably in marketing, digital or sales planning
Bachelor's or Master's degree in Business Analytics, Data Science, Statistics, Economics, or a related field
Proficiency in MS Office, Data Visualization tools (Tableau), SQL, and statistical analysis is a must
Demonstrated leadership experience managing and developing high-performing analytics teams
Exceptional communication and storytelling skills; ability to tailor messages for diverse audiences
Highly organized, detail-oriented, and comfortable working in a fast-paced, cross-functional environment
Preferred
Industry experience in retail, food service, or QSR
Benefits
Comprehensive global paid parental leave program
Free telemedicine and mental wellness support
Company
Popeyes Louisiana Kitchen
Developer, operator and franchisor of quick-service restaurants.
10001+ employees
H1B Sponsorship
Popeyes Louisiana Kitchen has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (2)
2024 (4)
2023 (6)
2021 (3)
2020 (2)
Funding
Current Stage
Public CompanyTotal Funding
unknown2017-02-21Acquired
2014-01-21IPO
Leadership Team
S
Sherry Barnes
CEO
Recent News
2025-11-19
2025-11-04
Company data provided by crunchbase