PointClickCare · 1 day ago
(US) Sr. Product Marketing Manager
United States
Full-time
Remote
Senior Level, Lead/Staff
$143K/yr - $159K/yr
8+ years expPointClickCare is a leading health tech company focused on empowering providers to deliver exceptional care. The Senior Product Marketing Manager will own the go-to-market and product launch strategy for a portfolio of SaaS solutions, collaborating with cross-functional teams to drive demand and enhance product positioning.
Elder CareEnterprise SoftwareHealth CareSaaSSoftwareWeb Browsers
Responsibilities
Conduct market and customer research to develop an understanding of target personas, buyer needs and the purchasing process for the product/s, including key buyer and influencer roles
Develop product positioning, value propositions, and messaging that resonate with the buying audience
Work with business and product leaders to define the market opportunity for product/s; perform segmentation and targeting exercises that identify the segments with the highest propensity to buy
Lead product introduction/launch planning including development and measurement of KPIs
Collaborate with marketing peers to drive development of a variety of content including sales decks, solution sheets, customer references, thought leadership, campaign and other assets
Provide market intelligence and buyer insights to support the development of campaign strategies that create demand
Collaborate with Sales/Sales Enablement teams to enable Sales with clear value propositions, messaging and tools
Collaborate with customer facing teams to understand contributing factors in order to manage/minimize churn, etc
Participate in product naming, pricing and packaging by providing market, competitive and customer insights, leveraging strong collaboration with market and competitive insights colleagues
Support product management’s understanding of customer problems, satisfaction, competitive landscape, and opportunities for new features or enhancements
Manage to the financial and operational expense budgets
Qualification
Required
Bachelors degree
8-10+ years Product/Portfolio Marketing experience in B2B SaaS solutions
Proven ability to create value propositions and messaging strategies, and link product launches to organizational themes and goals
Proven ability to develop strategies for creating pipeline for new offerings as well as upsell, cross-sell, and account-based marketing programs to grow existing relationships
Strong marketing expertise combined with strong business acumen that seeks and acts on market insights, financial performance and other indicators
Exceptional communication, story-telling and presentation skills with the ability to tailor messaging to different audiences
Critical thinker with excellent time management, interpersonal, decision making, and organizational skills
A 'roll up the sleeves' attitude; a self-starting orientation with the intense drive to 'make things happen'
Team player and strong collaborator with a variety of people and teams. Great at building relationships and maintaining diplomacy in times of stress
Polished professional with an enthusiastic attitude who thrives in fast-paced environments, with an ability to adapt to and help lead change
Preferred
Advanced degree or equivalent experience desired
Preference for candidates with experience in Provider, Health System, Population Health, and/or other healthcare SaaS solutions
Preference for candidates with deep knowledge of the acute, post-acute, ambulatory provider, and health plan markets
Experience with Product Management and/or Product Marketing principles such as embodied in Silicon Valley Product Group, Pragmatic Marketing, or Product Marketing Alliance. Certification a plus
Benefits
Retirement Plan Matching
Flexible Paid Time Off
Wellness Support Programs and Resources
Parental & Caregiver Leaves
Fertility & Adoption Support
Continuous Development Support Program
Employee Assistance Program
Allyship and Inclusion Communities
Employee Recognition … and more!
Company
PointClickCare
PointClickCare develops web-based products and services to help long-term care providers manage the complete lifecycle of resident care.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$229.98MKey Investors
Hellman & FriedmanDragoneer Investment GroupJMI Equity
2022-04-01Secondary Market
2021-01-06Private Equity
2018-02-28Private Equity· $144.91M
Leadership Team
Terri Weckle
Senior Vice President and General Manager for Skilled Nursing
Angelo Papatheodorou
Vice President, Sales
Recent News
HospitalManagement.net
2026-01-16
2026-01-14
HospitalManagement.net
2026-01-11
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