1-800-FLOWERS.COM, INC. · 11 hours ago
Senior Marketing Manager, Corporate Gifting
Jericho, NY
Full-time
Onsite
Mid, Senior Level
$90K/yr - $110K/yr
5+ years exp1-800-Flowers.com, Inc. is on a mission to help businesses build stronger relationships through thoughtful gifting. They are seeking a strategic and data-driven Senior Marketing Manager to execute marketing programs for their B2B business, focusing on brand awareness and client retention through high-impact campaigns.
E-CommerceFlowersRetail
Responsibilities
Develop and execute integrated marketing strategies that drive awareness, engagement, and conversion across our corporate gifting brands
Partner with Sales to build targeted lead generation and nurture campaigns across email, paid media, content marketing, and events
Manage and optimize the corporate gifting website to drive traffic, improve conversion rates, and enhance the user experience
Build and maintain an annual marketing calendar that aligns to key corporate gifting moments (holidays, employee appreciation, client retention initiatives, etc.)
Support revenue growth by identifying new audience segments and verticals with high gifting potential
Own campaign strategy and execution for B2B demand generation and retention programs from thought leadership and storytelling to promotional offers and lifecycle journeys
Create compelling messaging and creative briefs that showcase the emotional and business impact of gifting
Collaborate with internal creative teams to deliver assets that reflect our premium brand portfolio
Develop marketing collateral, pitch decks, and playbooks that empower Sales to tell a unified brand story across our portfolio
Lead go-to-market planning for new corporate gifting products, services, and digital tools
Partner with internal stakeholders to ensure consistent messaging and seamless client experiences across touchpoints
Manage B2B email programs, including promotional campaigns, onboarding journeys, and client education series
Leverage segmentation, testing, and automation to increase engagement and conversion rates
Coordinate with CRM teams to ensure campaigns align with lead scoring and nurture workflows
Track and analyze marketing performance across channels to inform ongoing strategy
Identify key insights that improve campaign efficiency, lead quality, and ROI
Test new approaches to content, messaging, and media to drive continuous improvement
Qualification
Required
5–7+ years of experience in marketing, with a focus on B2B and/or e-commerce
Strong understanding of B2B demand generation, lead nurturing, and customer lifecycle marketing
Proven ability to develop and execute multi-channel campaigns that drive pipeline and revenue
Strong analytical skills; able to translate data into actionable insights and optimizations
Experience with marketing automation and CRM tools (Salesforce, Marketing Cloud, HubSpot, or equivalent)
Excellent communication and collaboration skills; comfortable working across diverse teams and brands
Experience managing projects from strategy to execution with attention to detail and deadlines
Preferred
Experience marketing corporate gifting, recognition, or employee engagement programs and/or food/beverage
Familiarity with e-commerce fundamentals and customer retention strategies
Background working with premium consumer brands or multi-brand portfolios
Benefits
Medical, dental, vision, life and disability insurance for the associate and family (if applicable)
Flexible Spending Account
Health Savings Account
401k retirement program
Mental health resources / Employee Assistance Program
Flexible paid vacation time
6 paid holidays
30% employee discount across our family of brands
Potential eligibility for annual merit-based wage increase, if applicable
Company
1-800-FLOWERS.COM, INC.
1-800-FLOWERS.COM, Inc.
1001-5000 employees
H1B Sponsorship
1-800-FLOWERS.COM, INC. has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (8)
2024 (9)
2023 (7)
2022 (10)
2021 (16)
2020 (5)
Funding
Current Stage
Public CompanyTotal Funding
unknown1999-08-03IPO
Leadership Team
Adolfo Villagomez
Chief Executive Officer
W
William E. Shea
SVP, Finance and Administration, Treasurer and CFO
Recent News
2025-12-10
2025-12-09
2025-10-25
Company data provided by crunchbase