Lenovo · 1 day ago
SSG Sports Industry, Sr. Marketing Manager
North Carolina, United States
Full-time
Hybrid
Senior Level, Lead/Staff
$144K/yr - $180K/yr
8+ years expLenovo is a global technology powerhouse focused on delivering Smarter Technology for All. The SSG Sports Industry Marketing Manager will lead the strategy and content direction for Lenovo's Solutions and Services Group within the global sports industry, ensuring that marketing initiatives align with business objectives and resonate with sports partners.
ComputerConsumer ElectronicsElectronicsHardwareMobileWearables
Responsibilities
Own the sports industry marketing strategy for SSG, including positioning, messaging frameworks, and content priorities aligned to business objectives
Develop and evolve the sports industry narrative that articulates how Lenovo SSG enables outcomes across leagues, teams, venues, and global sports organizations
Lead development of strategic content including messaging platforms, customer stories, thought leadership, presentations, and executive-facing materials
Partner closely with activation, partnership, and events teams to ensure all sports industry activations are grounded in a consistent, strategic story
Provide strategic oversight and direction for SSG customer engagement and hospitality programs tied to major events, including FIFA World Cup cycles, ensuring alignment with broader SSG objectives
Collaborate with sales and industry teams to support pipeline development through industry-relevant messaging, use cases, and enablement content
Serve as a senior marketing partner to internal stakeholders, advising on sports industry strategy, priorities, and investment decisions
Monitor sports industry, technology, and services trends to inform content strategy and reinforce Lenovo’s leadership position
Track performance and effectiveness of sports industry marketing initiatives, translating insights into ongoing strategy refinement
Mentor and guide junior team members, contributing to capability building across the SSG sports marketing team
Qualification
Required
8–10+ years of experience in marketing, industry marketing, sponsorship marketing, or partnership strategy roles
Bachelor's degree in Marketing, Communications, Business, or a related field
Demonstrated experience developing marketing strategy, positioning, and content frameworks
Experience in enterprise technology, services, AI technology, and/or B2B solutions marketing
Strong written and verbal communication skills, with the ability to influence senior stakeholders
Proven ability to operate effectively in a complex, matrixed, global organization
Preferred
Experience working within or marketing to the sports industry, including leagues, teams, venues, or major global events
Strong understanding of sponsorship strategy and how partnerships support business and brand objectives
Experience developing executive-level content and thought leadership
Comfort leading through influence rather than direct authority
Proficiency with AI and modern marketing productivity tools
Benefits
Competitive compensation
Bonus eligibility
Comprehensive benefits package
Company
Lenovo
Lenovo Group is a computer technology company that manufactures personal computers, smartphones, televisions, and wearable devices.
10001+ employees
H1B Sponsorship
Lenovo has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (76)
2024 (52)
2023 (75)
2022 (82)
2021 (58)
2020 (67)
Funding
Current Stage
Public CompanyTotal Funding
$3.35BKey Investors
Alat
2025-01-08Post Ipo Debt· $2B
2024-04-01Post Ipo Debt· $500M
2017-10-03Post Ipo Equity· $500M
Leadership Team
Yang Yuanqing
Chairman & CEO
Greg Huff
CTO, CSO, and SVP of Development, Quality, and Customer Care, Infrastructure Solutions Group
Recent News
2026-01-25
2026-01-25
Livemint.com
2026-01-24
Company data provided by crunchbase