Performance Foodservice · 21 hours ago
Director, National Sales & Business Development - Braveheart
United States
Full-time
Remote
Director/Executive
$110K/yr - $155K/yr
10+ years expPerformance Foodservice is a leader in food distribution, and they are seeking a Director, National Sales & Business Development for their Braveheart premium beef portfolio. This role is responsible for driving national growth, brand positioning, and strategic customer partnerships while leading sales strategy and business development efforts.
Food and Beverage
Responsibilities
Develop and maintain a robust national pipeline of viable sales and business development opportunities aligned with Braveheart’s strategic channels, including high-profile independents, iconic steakhouses, national and regional chains, and specialty/regional retailers
Drive national and regional sales strategies by identifying the right customer segments, conducting competitive and landscape assessments, and recommending go-to-market approaches that differentiate Braveheart from competitive offerings
Lead business development efforts to secure brand exposure, menu placement, and long-term partnerships with customers on growth trajectories
Partner closely with PFS corporate procurement, beef packers, and PFS meat plants to support product development, innovation, and execution of customer-specific solutions
Maintain a rigorous focus on research and development, ensuring Braveheart delivers premium, customer driven products including upper choice, USDA Prime, dry-aged programs, custom grinds, and portion controlled or further-processed solutions
Build and sustain strong internal stakeholder relationships across PFG to ensure alignment, internal advocacy, and the ability to execute against customer commitments and expectations
Serve as a subject matter expert and brand ambassador for Braveheart, articulating product quality, differentiation, and value to both internal and external partners
Monitor market trends, customer feedback, and competitive dynamics to continuously refine strategy and identify new growth opportunities
Performs other duties as assigned
Complies with all policies and standards
Qualification
Required
Bachelor's Degree
10+ Years - Minimum of 10 years of progressive experience in the meat industry, with a strong emphasis on premium-quality beef products (e.g., upper choice, USDA Prime, dry-aged programs, custom grinds, portion control, and further-processed offerings)
Proven track record of sales and business development success across multiple customer types, including independent operators, regional chains, and national accounts
Deep understanding of premium beef programs, product development, and customer-specific solutions within foodservice and/or specialty retail channels
Demonstrated ability to build strategic relationships, influence cross-functional partners, and drive execution in a complex, matrixed organization
Strong strategic thinking, analytical, and communication skills with the ability to translate market insights into actionable growth strategies
Benefits
Day 1 Health & Wellness Benefits
Employee Stock Purchase Plan
401K Employer Matching
Education Assistance
Paid Time Off
Company
Performance Foodservice
See the Performance Foodservice difference
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
Brian Grosheider, CMA, CTP, MBA
Vice President of Finance, CFO for North Texas
Jeremy Werth
CFO / VP of Finance
Recent News
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