Arlo · 21 hours ago
Growth Marketing Lead
New York, NY
Full-time
Onsite
Senior Level
7+ years expArlo is a health insurance company that is revolutionizing the healthcare experience using AI. They are seeking a hands-on Growth Marketing Lead to develop and optimize marketing campaigns that generate qualified leads and partnerships while collaborating closely with design, product, and sales teams.
Health CareHealth InsuranceInsurance
Responsibilities
Craft and test messaging that resonates with our target audiences — customers, advisors, and partners
Build, run, and optimize campaigns across digital and offline channels:
Meta and LinkedIn Ads
Direct Mail
SEO & content programs
Generative-AI-driven creative and landing page testing
Launch rapid experiments to identify high-performing channels and messages
Partner with designers and agencies to produce compelling creative assets
Track and optimize performance across the funnel — from awareness to qualified lead
Manage and allocate an annual marketing budget efficiently to maximize learning and ROI
Qualification
Required
7–12 years of experience in growth, demand generation, or performance marketing
Proven ability to go from zero to one — building campaigns and iterating based on data
Strong copywriting and messaging instincts for B2B audiences
Hands-on experience with major ad platforms (Meta, LinkedIn, Google); SEO or direct-mail background a plus
Analytical mindset — fluent with HubSpot, Clay, or similar tools
Resourceful, entrepreneurial, and comfortable operating with autonomy and ambiguity
Preferred
Experience in healthcare, insurance, or benefits tech
Benefits
High ownership: You’ll get real responsibility from day one—our high-trust team empowers you to run with big problems and shape core parts of the company.
Join an important mission: Your work directly influences how people access care and improves lives at scale.
Growth & expansion: We’re moving fast, and as we grow, your scope will grow with us—new challenges, bigger opportunities, and rapid career velocity.
Apply AI to a problem that matters: Instead of optimizing ads or cutting labor costs, you’ll use AI to fundamentally reimagine how people get healthcare.
High pace, high collaboration: We operate with velocity, first-principles thinking, and a team that works closely, openly, and with ambition.
Company
Arlo
Join hundreds of businesses who trust Arlo to offer health insurance that works the way it should: affordable coverage that puts employees and their doctors in the driving seat.
11-50 employees
H1B Sponsorship
Arlo has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (16)
2024 (15)
2023 (9)
2022 (8)
2021 (19)
2020 (6)
Funding
Current Stage
Early StageTotal Funding
$4MKey Investors
Upfront Ventures
2025-03-25Seed· $4M
Leadership Team
Karthik Bhaskara
Co-Founder
Recent News
EIN Presswire
2025-10-28
Venture Capital Firms
2025-03-27
citybiz
2025-03-26
Company data provided by crunchbase