SurveyMonkey · 1 week ago
Director, Paid Search
United States
Full-time
Remote
Director/Executive
$177K/yr - $240K/yr
7+ years expSurveyMonkey is the world’s most popular platform for surveys and forms, built for business. They are seeking a strategic and results-oriented Director of Search to lead their global SEO and SEM channels, developing a unified strategy to drive traffic, conversions, and revenue growth.
Content MarketingMarket ResearchSoftware
Responsibilities
Develop and champion a unified, multi-year global Search strategy that maximizes traffic & conversions across both SEO and SEM, ensuring the channels work synergistically to achieve ambitious growth targets
Develop a clear, competitive POV and actionable strategy on how SurveyMonkey will achieve high visibility and conversion rates within the evolving Generative Experience Optimization (GEO) and Answer Engine Optimization (AEO) landscape
Own the global Search budget and forecasting models, ensuring the efficient allocation of multi-million dollar spend across paid channels (e.g., Google Ads, Bing) while balancing investment in organic growth initiatives
Serve as the cross-functional leader connecting Growth, Product, Engineering, Content, and Data Science teams to prioritize and align on the technical roadmap and reporting requirements (e.g., optimizing landing pages and UX for search performance)
Oversee the end-to-end strategy for all Search efforts, including technical SEO implementation, keyword strategy, ad copy/content optimization, bid management, and content structuring designed for optimal consumption by Large Language Models (LLMs) and generative AI outputs
Drive a culture of continuous testing and optimization (A/B testing) across all campaigns and assets. Ensure performance excellence by leading keyword research and competitive analysis
Partner closely with the Data team to enhance attribution models and ensure the accuracy of paid signal data (tying into critical Growth data initiatives like SA360), helping us secure the most competitive pricing and get the most out of every agreement
Stay abreast of Search engine algorithm changes, industry trends, competitive landscape, and new technologies (e.g., LLM-driven search, AEO, GEO, etc)
Lead, mentor, and grow the Search team, fostering collaboration and shared learning between the SEO and SEM disciplines
Provide strategic direction to the functional channel leads, ensuring optimized daily performance and campaign alignment
Manage search marketing budgets and tools, directing vendor and platform relationships (e.g., Google) to drive strategic objectives and deliver maximum value
Qualification
Required
7+ years of experience in Search marketing; 3+ years in a senior leadership role overseeing both SEO and SEM functions, in a high-growth B2B and SaaS environment
Track record of driving significant, measurable growth in organic traffic and managing multi-million dollar global SEM budgets, driving conversions
Experience in building, managing, and mentoring entire Search teams
Bachelor's degree in Marketing, Business, or related field (Master's preferred)
Understanding of the interdependencies between technical SEO, content, paid strategy, and the rapidly evolving landscape of Generative Experience Optimization (GEO), Answer Engine Optimization (AEO), and Large Language Models (LLMs)
Excellent ability to communicate complex technical requirements, channel performance, and holistic Search strategy to non-technical stakeholders and executive leadership
Strong understanding of web development technologies, site architecture, and the technical requirements for large-scale, enterprise-level SEO
Highly proficient in data analysis and using data signals (like SA360) to drive precise budget allocation and strategic channel optimization. Expert in SEO tools (e.g. Ahrefs, Screaming Frog) and analytics (Google Analytics/GA4, Search Console)
Benefits
Medical, dental, vision, life, and disability insurance
401(k) retirement plan
Flexible spending & health savings account
Paid holidays
Paid time off
Employee assistance program
Other company benefits
Company
SurveyMonkey
SurveyMonkey is the world’s most popular platform for surveys and forms, built for business—loved by users.
1001-5000 employees
H1B Sponsorship
SurveyMonkey has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (15)
2022 (29)
2021 (10)
Funding
Current Stage
Public CompanyTotal Funding
$1.14BKey Investors
Tiger Global ManagementJP Morgan ChaseBank of America Merrill Lynch,SunTrust Robinson Humphrey
2023-03-13Acquired
2018-09-26IPO
2014-12-15Private Equity· $250M
Leadership Team
Robin Ducot
Chief Technology Officer
C
Chris Finley
VP of Business Development
Recent News
Spectrum Equity
2025-12-24
2025-09-17
EIN Presswire
2025-07-24
Company data provided by crunchbase