DTE Energy · 19 hours ago
Principal Marketing Specialist
Detroit, MI
Full-time
Hybrid
Senior Level, Lead/Staff
7+ years expDTE Energy is one of the nation’s largest diversified energy companies, focused on creating a cleaner, healthier environment. The Principal Marketing Specialist will plan, implement, and monitor marketing programs aimed at generating revenue and enhancing customer satisfaction, while managing multiple complex projects and developing cross-functional relationships.
EnergyEnergy EfficiencyIndustrialOil and Gas
Responsibilities
Ensures the integration and alignment of various marketing and customer outreach programs, business targets, performance gap and budget analyses; all activities guided by the corporate and divisional objectives
Ensures adherence to program, services or product launch plans, components and timeframe
Develops relationships with external contractors and various process and support organizations; negotiates with external contractors on proposals, contracts, etc
Represents the Corporation with vendors at industry associations
Designs, develops and implements marketing programs and/or pricing strategies to support a particular product, service or market sector
Takes responsibility for launching and positioning of products/services in a market sector via specific marketing strategies; works with Corporate Communications to determine media (e.g., internet, press, television, radio)
Works closely with technical teams to develop marketing strategies and programs
Coordinates activities with Corporate Communications in the design, development and implementation of marketing programs to advertise the corporation's products or services. May involve media such as magazines, TV, radio, Internet, press or direct mail; the use of sponsorship, events and sales promotions, and; budget tracking and measurement of the effectiveness of the programs
Performs analyses and prepares forecasts and recommendations in the areas of product preferences, sales coverage, market penetration, market practices and sales trends
Markets the organization's products and services using customer marketing databases
Promotes and maintains the brand image at local and regional levels
Coordinates the marketing strategies including packaging, pricing, expense budgets, advertising and promotion of the brand
Develops and coordinates advertising campaigns with Corporate Communications for the brand. This job may require FERC Gas training
Qualification
Required
Bachelor's degree and 7+ years of experience in marketing, program/project and/or energy management
Communicates effectively verbally and in writing with individuals at all levels, inside and outside the corporation
Consulting and influencing skills consistent with the ability to build relationships and influence parties; may include getting parties to embrace changing expectations and initiatives
Analytical and problem solving skills consistent with the ability to identify key issues from a broad range of alternatives, and recommend optimal solutions for various situations
Ability to develop and coordinate cross-functional work groups and projects yielding optimal outcomes
Working knowledge of financial and economic analysis, project and risk management
Thorough knowledge of regulatory commission orders, authority, responsibility and practices
Ability to apply project planning, implementation and continuous improvement principles to affect tangible, positive outcomes
Competent in multi-tasking, i.e. the ability to prioritize and manage multiple tasks, issues, or projects that may include high-visibility initiatives and require innovation, teamwork and planning
Proficiency with Microsoft products (PowerPoint, Word, Excel, and project management software) sufficient to apply and support them with minimal instruction or guidance; this level of proficiency is typically attainable through 3+ years of substantive experience with the applications
Promote an atmosphere conducive to the open exchange of new ideas, and alternatives approaches; initiates new ideas and approaches; challenges prevailing practices and approaches with reasonably sound alternatives
Deal effectively with resistance; taking positive steps to avoid the recurrence of errors through constructive critique
Flexibility and the ability to work with shifting priorities; embrace new and evolving responsibilities
Cope with multiple demands from superiors, subordinates and peers in a positive and evenhanded fashion; displaying a calm demeanor under pressure
Familiarity with total quality management, continuous improvement, or related systematic approaches to ensuring the delivery of high quality products and services
Preferred
Bachelor's degree in a Business, Marketing or Communications
MBA or Master's degree
Experience with integrated digital, social and mail marketing in a Business to Consumer relationship
Company
DTE Energy
DTE Energy provides gas & electric utility services to MI homes and businesses.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$8.17BKey Investors
US Department of Energy
2025-11-18Post Ipo Debt· $400M
2025-09-08Post Ipo Debt· $600M
2025-01-16Post Ipo Debt· $7.17B
Leadership Team
David Ruud
Chief Financial Officer
Diane Antishin
Vice President, HR Operations and Chief Diversity and Inclusion Officer
Recent News
Small Business Trends
2026-01-04
2025-12-28
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