Blue Cross Blue Shield of Michigan · 4 hours ago
Social Media Content Creator
Detroit, MI
Full-time
Hybrid
Mid Level
3+ years expBlue Cross Blue Shield of Michigan is seeking a Social Media Content Creator responsible for writing, editing, and proofreading content for various internal and external communications. The role involves developing engaging social media content, maintaining a visual content calendar, and collaborating with internal partners to enhance community engagement strategies.
Health CareHealth Insurance
Responsibilities
Write clear and compelling content while maintaining a consistent brand voice
Proofread internal and external communications content for clarity, tone, style and grammar to ensure communications are high quality and results oriented
Research and produce communications content that is informational, educational and drives engagement
Develop and deliver presentations to internal team members and leadership
Research targeted audiences and suggest communication channels
Support special projects as assigned
Generate ideas to improve communication processes and delivery methods
Maintain an understanding of the corporate communications strategy and standards to support the development of communication plans that support strategic initiatives
Design and produce branded assets for social media platforms, including infographics, blog previews, and other visual assets that support campaign objectives
Maintain a visual‑focused content calendar that schedules the creation, approval, and publishing of graphic assets across all social channels
Write concise, on‑brand social media copy to accompany visual assets and schedule posts using Sprout Social or equivalent management tools
Curate, organize, and steward the company’s library of stock imagery, ensuring proper licensing, attribution, and alignment with brand guidelines
Apply Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.) and other design tools to proficiently to develop high‑quality visual content, adhering to brand standards and accessibility best practices
Explore and integrate artificial‑intelligence tools (e.g., generative image models, automated layout assistants) to streamline creative workflows, increase production efficiency, and maintain consistency
Collaborate with internal partners to align visual storytelling with community engagement strategies and overall communications plans
Monitor performance of visual content (impressions, engagement, click‑through rates) and provide insights for iterative design improvements
Develop social media content for all social and digital platforms to produce meaningful engagement and subscriber growth
Monitor social media channels for activity, engaging in online conversations, and responding to customer service inquiries
Provide insights on social media community feedback and online reviews
Qualification
Required
Bachelor's degree in English, Journalism, Communications or related field is required
Three (3) years of professional communications experience is required
Advanced copywriting, editing and written communication skills
Intermediate oral communication skills
Advanced Microsoft Word and intermediate PowerPoint skills
Intermediate knowledge of multimedia technologies
Ability to manage multiple priorities concurrently while meeting deadlines
Ability to work independently and in a team environment
Ability to establish and maintain positive relationships within the organization and community
Preferred
Previous experience working in the healthcare industry is preferred
Company
Blue Cross Blue Shield of Michigan
We commit to being our members’ trusted partner by providing affordable, innovative products that improve their care and health.
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
Daniel J. Loepp
President and CEO
Nancy Wanchik
Vice president & Medicaid CEO
Recent News
2026-01-06
2025-10-15
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2025-10-03
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