Brown University · 1 day ago
Senior Marketing Communications Officer
Brown University Health
Full-time
Onsite
Senior Level
$71K/yr - $117K/yr
5+ years expBrown University Health is seeking a Senior Marketing Communications Officer to provide advanced research, marketing, writing, issues management, and strategic communications planning. The role involves managing marketing programs, collaborating with senior leaders, and overseeing departmental budgets while ensuring alignment with organizational values.
EducationHigher EducationUniversities
Responsibilities
Assumes principal staff responsibility for major communications and/or marketing programs or projects, including identification of communications or marketing problems and opportunities, assessment of avenues of approach to given communications or marketing needs, development and conduct of market research projects, preparation of marketing plans, stakeholder communications strategies and/or annual communications plans pertinent to incumbent’s assigned areas, execution of such plans and measurement of marketing and/or communications results
Maintains regular contact with selected institutional and departmental clients to gather news and information about client department activities, achievements and plans
May have similar regular contacts with external stakeholder groups
Shares information gained by such contacts with other teams in the marketing and communications department, including Public Relations, Internal Communications, Project Management, Content and Digital/Web, as well as other Brown University Health departments including strategic planning and government relations, to support quality improvement and program development
Works collaboratively with Marketing and Communication teams (Public Relations, Digital Creative, Project Management) to ensure the successful execution of marketing communication strategies
Works with Project Management to continually identify opportunities for process improvement from project intake, to production and distribution to attain maximum resource productivity and most efficiently meet clients' objectives
Responsible for overall corporate publications, total marketing and communications support for specified Brown University Health service lines (pediatrics, cardiac services, etc.)
Provides clients with consultation in market research, marketing communications (including traditional, digital and earned media opportunities), sales/physician outreach, product and program development, communications planning, events support, writing and editing, surveying and program evaluation
Plans, manages and implements varied senior level activities to support full range of marketing requirements of assigned clients, including development and implementation of market research, marketing plan development, advertising and marketing communications (including traditional, digital and earned media), product and program design, sales/physician outreach and creative services management and implementation
For major projects, assumes the development of comprehensive, long-term marketing strategy, including financial and volume targets
Presents or assists with presentation of interim findings and final marketing plans to obtain input approval from Senior Vice President, Marketing and Communications, management team and other system affiliate clinical, executive, and Board leadership
Develops, tracks and revises overall marketing budgets to support assigned clients
Organizes and conducts market research (both quantitative and qualitative, as appropriate) to identify market perceptions and opportunities related to major clients and projects and to guide development of appropriate strategies and tactics
May organize sales plans and undertake direct sales contacts with referral sources, insurers, patients or other customers
Participates in creative development process for marketing communications efforts including digital, social media, print collateral, print, broadcast, outdoor and online advertising and other promotional approaches
Supervises, in conjunction with project management, the overall execution of marketing communications strategies and tactics
Develops, monitors and regularly reports outcomes of process to track marketing and communications plan results
Develops expertise in and monitors national, regional and local trends affecting assigned issues such as health care reform, not-for-profit tax exempt status, executive compensation, community benefit activities, labor relations and other policy issues
Contributes to department's issues files in assigned areas
Provides support and guidance to others in department related to assigned issues and serves as resource to clients and media in these issues
Adheres to departmental procedures for defining project priorities, schedules, key messages, budgets and evaluations
As projects are concluded, assures principal client(s) is surveyed to determine satisfaction with consultative services, adherence to schedule and budget and to elicit suggestions for methods to improve similar future efforts
Plans and manages that portion of departmental budget related to his/her assigned area(s) of activity
Provides staff support for special projects, research endeavors, news conferences, special events, etc., as requested
Participates as a strategic team contributor in planning, reviewing, and sharing information related to assigned projects
Mentors and helps support junior staff in the ongoing management and maintenance of day-to-day activities
Participates in ongoing professional activities and affiliations to maintain current knowledge of developments in the field of marketing and communications, with special emphasis on digital communications
Chairs, organizes or participates in departmental or institutional committees and work groups
Represents Brown University Health and its institutional partners in a variety of situations, including external committees and work groups
Performs other duties as assigned
Qualification
Required
Bachelor's Degree in marketing, communications, or related field required
Minimum of five years experience with demonstrated ability in intermediate level communications management, corporate or agency writing/editing and account service, marketing and/or media relations, preferably in health care setting or for health care clients
Demonstrated organizational communications, project coordination, marketing and/or public affairs skills required
Excellent communication and presentation skills
Preferred
Advanced degree desired
Broad knowledge of marketing and communications planning and management advertising development and production
Expertise in health care industry trends and issues highly desirable
Company
Brown University
Brown University is an Ivy League research university that provides undergraduate and graduate programs. It is a sub-organization of Brown University Health.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$860.76MKey Investors
RI Life Science HubNASADepartment of Energy & Environment
2025-07-28Debt Financing· $500M
2025-04-11Debt Financing· $300M
2024-08-08Grant· $0.01M
Leadership Team
Sylvia R. Carey-Butler
VP for institutional equity and diversity
Diane Lipscombe
Professor of Neuroscience
Recent News
2026-01-16
2025-12-30
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