Director, Marketing Analytics, Popeyes jobs in United States
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Restaurant Brands International · 1 day ago

Director, Marketing Analytics, Popeyes

positionCorp - Miami Corporate Office
timeFull-time
remoteOnsite
seniorityDirector/Executive
date8+ years exp

Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies, and they are seeking a Director of Marketing Analytics. This role is responsible for translating enterprise and brand strategy into actionable insights and forecasts, leading performance analytics and sales planning, while serving as a strategic thought partner to executive leadership and cross-functional teams.

Brand MarketingHotelRestaurants
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H1B Sponsor Likelynote

Responsibilities

Own brand-level performance analytics, including weekly, monthly, and quarterly reporting of sales, traffic, check and Product mix
Lead variance analysis versus plan, prior year, and key initiatives, identifying root causes and implications for leadership decision-making
Develop and maintain executive dashboards and scorecards for the leadership team, ensuring clear storytelling and consistent definitions across the organization
Translate complex analytical findings into concise, decision-oriented insights for senior executives and cross-functional partners
Lead the end-to-end sales forecasting process, including daily, monthly, and annual sales forecasts, target setting, and channel distribution
Develop scenario planning frameworks to assess upside, downside, and risk-based outcomes tied to initiatives, and marketing calendar changes
Own forecast accuracy, continuously refining methodologies based on performance drivers, seasonality, and external factors
Prepare and deliver leadership presentations that clearly articulate forecast assumptions, risks, and recommended actions
Design and oversee market test and learn to evaluate new initiatives, including product innovation or promotional activity
Lead test vs. control readouts, synthesizing results into clear recommendations for scale, iteration, or discontinuation
Provide field-facing ad-hoc analytics to support regional teams, balancing speed with analytical rigor
Act as a bridge between corporate analytics and field leadership, ensuring insights are practical, relevant, and actionable at the restaurant level
Lead, mentor, and develop a high-performing analytics and sales planning team
Establish best practices for analytics governance, forecasting cadence, and performance reviews
Drive continuous improvement in tools, automation, and data visualization to increase speed to insight
Foster a culture of curiosity, accountability, and business ownership within the analytics function

Qualification

Analytics experienceData Visualization toolsSQLMarketing experienceLeadership experienceCommunication skillsOrganizational skillsDetail-orientedCross-functional collaboration

Required

8+ years of analytics experience, preferably in marketing, digital or sales planning
Bachelor's or Master's degree in Business Analytics, Data Science, Statistics, Economics, or a related field
Proficiency in MS Office, Data Visualization tools (Tableau), SQL, and statistical analysis is a must
Demonstrated leadership experience managing and developing high-performing analytics teams
Exceptional communication and storytelling skills; ability to tailor messages for diverse audiences
Highly organized, detail-oriented, and comfortable working in a fast-paced, cross-functional environment

Preferred

Industry experience in retail, food service, or QSR

Benefits

Comprehensive global paid parental leave program
Free telemedicine and mental wellness support

Company

Restaurant Brands International

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Restaurant Brands International is one of the world's largest quick service restaurant companies
dateFounded in 1954
location
Oakville, Ontario, CAN
people-size5001-10000 employees
web-link
http://rbi.com/en

H1B Sponsorship

Restaurant Brands International has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (6)
2024 (7)
2023 (16)
2022 (21)
2021 (7)
2020 (5)

Funding

Current Stage
Public Company
Total Funding
$1.57B
2025-11-13Post Ipo Secondary
2024-09-03Post Ipo Debt· $369.16M
2024-08-12Post Ipo Secondary

Leadership Team

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Daniel Schwartz
CEO
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Sami Siddiqui
Chief Financial Officer
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Company data provided by crunchbase