Capture Higher Ed · 1 day ago
Director, Digital Marketing Product
United States
Full-time
Remote
Lead/Staff, Director/Executive
$160K/yr - $180K/yr
5+ years expCapture Higher Ed is seeking a Director of Digital Marketing Product to define and execute the product roadmap for their digital marketing solutions. This role involves transforming service-based offerings into scalable products while integrating Capture’s Behavioral Intelligence Platform to enhance marketing workflows and drive enrollment outcomes for higher education partners.
Higher Education
Responsibilities
Own the end-to-end digital marketing product roadmap, aligning it with Capture’s platform-first strategy and client value
Define features, functionalities, and milestones that turn high-touch marketing services (email, dynamic content, advertising) into scalable, software-based solutions
Conduct competitive research and market analysis to position Capture’s solutions distinctly from general-purpose marketing and advertising platforms
Partner with Data Science, Engineering, and Marketing to embed Capture’s proprietary insights—behavioral modeling, predictive scores, identity resolution—across all digital marketing channels
Lead the productization of differentiated capabilities across: • Geo and behavioral targeting at the top of the funnel • Dynamic, profile-driven landing and content experiences • Predictive decisioning in campaign and content strategy • Continuous profile enrichment through behavioral and platform data
Partner with Client Success and Digital Marketing teams to gather client feedback, prioritize needs, and shape product direction
Support Client Success in translating strategic enrollment goals into actionable digital marketing product offerings
Collaborate with Engineering to ensure timely development and deployment of features across channels
Champion how Capture’s platform data outperforms traditional marketing ecosystems by focusing on enrollment outcomes
Provide thought leadership and client-facing insights on the unique ROI and student engagement value of Capture’s multi-channel marketing approach
Evaluate product performance, usage, and client adoption metrics to inform future roadmap decisions
Qualification
Required
Bachelor's degree in Marketing, Product Management, Business, or related field required
5+ years in digital marketing product development, ideally in EdTech, martech, or multi-channel marketing platforms
Proven experience owning and executing product roadmaps across multiple digital marketing channels (email, content, advertising, personalization)
Familiarity with marketing technology ecosystems, ad tech, CRM, and predictive analytics tools
Experience working in cross-functional, agile teams
Strong product vision with a track record of execution across channels
Deep understanding of digital marketing strategy and technology stacks
Analytical mindset with the ability to translate data into product strategy
Excellent communication and stakeholder management skills
Ability to thrive in a fast-paced, evolving environment with both strategic and tactical responsibilities
Preferred
Master's degree or certifications in digital marketing or product management preferred
Company
Capture Higher Ed
Capture is a family of innovators, motivated by the challenge of solving the hardest problems in higher ed.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$9.07M2024-01-12Acquired
2019-05-29Series Unknown· $7.87M
2015-06-19Series Unknown· $1.2M
Leadership Team
Matt Cobb
CEO
Steven Huey
Co-Founder & Board Member
Recent News
The Business Journals
2024-02-18
Business Journals
2022-05-31
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