Rush Street Interactive · 9 hours ago
Director, Performance Marketing and Ad Tech
United States
Full-time
Remote
Director/Executive
$120K/yr - $200K/yr
10+ years expRush Street Interactive is a market leader in online casino and sports betting, currently operating real-money gaming with their brands. They are seeking a Director, Performance Marketing & Ad Tech to lead their digital media and ad technology strategy, overseeing programmatic media buying and optimization while shaping the infrastructure for growth marketing across brands and markets.
CasinoGamingOnline Games
Responsibilities
Oversee all paid media performance marketing efforts across display, video, mobile, and social channels
Develop and execute strategies for user acquisition and retention through DSPs, Social Media channels and Ad Networks
Manage and optimize media budgets across multiple brands and jurisdictions, ensuring efficient ROI across business objectives
Lead or collaborate with the internal team and agency partners responsible for paid media buying, planning, and execution
Develop scalable testing frameworks for creative, audience segmentation, and channel mix optimization
Own the ad tech and attribution infrastructure from the Growth Marketing perspective, working closely with Product, MarTech, and Data Science teams
Ensure AppsFlyer, GA4, and related tracking tools are properly configured for multi-touch attribution, deferred deep linking, and event-level optimization
Partner with analytics and data engineering teams to ensure accurate data flow between DSPs, MMPs, and Cost-Management systems
Maintain a strong understanding of cross-platform attribution, including Web2App, SKAN (for iOS), and server-to-server integrations
Implement best practices for campaign tagging, tracking parameters, and privacy compliance (CCPA, GDPR)
Lead or directly execute DSP-based ad buys, ensuring effective audience targeting, creative rotation, and budget allocation
Optimize ad network performance across Google Ads, Meta, TikTok, Viant/Adelphic, Moloco, Spotify, and other emerging channels
Leverage first-party data and predictive modeling to improve targeting precision and lifecycle marketing
Monitor and analyze performance metrics including LTV, ROAS, and conversion rates to drive continual improvement
Collaborate with Product Marketing, Legal & Compliance and Creative teams to deliver high-performing campaign assets and ensure message consistency across channels
Partner with the Affiliate and TV Ad teams to ensure cross-channel synergy, especially around attribution overlap and incremental measurement
Serve as the main liaison for external media agencies and technology vendors, providing leadership and accountability in performance outcomes
Provide education and mentorship to junior marketers and media analysts on DSP buying and performance optimization
Partner with BI to maintain dashboards and reporting pipelines that track key KPIs (CPAs, LTV, ROI, incremental lift)
Build frameworks to assess creative performance, channel contribution, and ad effectiveness across jurisdictions
Deliver regular executive updates and quarterly business reviews highlighting channel insights and growth opportunities
Qualification
Required
Bachelor's degree is required
10+ years of experience in digital marketing, with at least 4 years in performance marketing or programmatic media buying
Hands-on experience with DSPs (DV360, The Trade Desk, Adelphic/Viant, AppNexus/Xandr) and ad network management
Expertise in mobile app marketing, attribution, and deep linking technologies (AppsFlyer, Branch, or Adjust)
Strong understanding of Web2App conversion flows, smart banners, and MMP OneLink configurations
Proven success driving measurable performance through data-driven testing and optimization
Familiarity with CAPI (Meta Conversion API) and SKAN 4.0 frameworks
Excellent analytical and communication skills; ability to translate technical findings into strategic recommendations
Able to travel occasionally both domestically and internationally
Preferred
Degree in Marketing, Business, Analytics, or a related field and/or MBA preferred
Experience in gaming, entertainment, or regulated industries (RMG, casino, sports betting), preferred
Proficiency with BI and visualization tools (Looker, Tableau, Power BI), preferred
Experience leading small, agile teams of media specialists or analysts, preferred
Strong cross-functional leadership, capable of influencing technical and creative partners alike, preferred
Benefits
Discretionary annual company bonus (Eligibility Varies by Role)
401(k) plan with 100% company match on the first 4%
Comprehensive medical coverage (HSA & FSA plans), dental, and vision insurance
Paid Time Off (Eligibility Varies by Role)
Employee Assistance Program (EAP)
Company
Rush Street Interactive
Rush Street Interactive offers online casino and sports betting in the U.S.
501-1000 employees
Funding
Current Stage
Public CompanyTotal Funding
$160MKey Investors
Fidelity
2020-12-29Post Ipo Equity· $160M
2020-12-29IPO
Leadership Team
Richard Schwartz
Chief Executive Officer
S
Shubham Tyagi
Chief Technology Officer
Recent News
Rush Street Interactive, Inc.
2025-12-02
Rush Street Interactive, Inc.
2025-12-01
Company data provided by crunchbase